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Shristi KammarSK
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Shristi Kammar

@shristikammar

I automate media analytics reporting and uncover audience insights with data.

India
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What I'm looking for

I'm looking to apply data analytics, BI, automation, and machine learning skills to turn complex data into actionable insights and efficient reporting.

At Nielsen, I analyse large-scale international radio audience measurement data to identify anomalies, listening trends, and performance drivers across regional markets.

I've automated daily Spotfire BI reporting with a Python, Playwright, and Google Apps Script pipeline, reducing manual processing time by 83% within corporate IT restrictions. I also built a Gmail-based image-processing solution that removed roughly 20% of recurring daily workflow effort.

I investigate data inconsistencies across ingestion and delivery stages, validate findings against upstream sources, and turn raw measurement data into actionable reporting for cross-functional teams. My process-innovation work earned Nielsen's Excellence in Process Innovation award.

Through my MBA in Business Analytics and hands-on projects, I've applied SQL, Python, clustering, data cleaning, predictive modelling, and Power BI to customer segmentation, sales analysis, and interactive dashboards.

Experience

Work history, roles, and key accomplishments

NI
Current

Analyst

Feb 2025 - Present (1 year 7 months)

Automated daily Spotfire BI reporting through a hybrid Python and Google Apps Script pipeline, reducing manual processing time by 83%. Analyzed large-scale international radio audience measurement datasets and built solutions to automate Gmail-based image processing, eliminating roughly 20% of recurring manual effort.

Education

Degrees, certifications, and relevant coursework

365 Careers logoC

365 Careers

Data Science Bootcamp, Data Science

Completed a Data Science Bootcamp covering data science fundamentals and practical skills.

IFIM Business School logoIS

IFIM Business School

MBA, Business Analytics

MBA in Business Analytics with applied grounding in statistics, hypothesis testing, regression, clustering, A/B testing, and machine learning.

KI

KLE's SK Arts College and HSK Science Institute

Bachelor of Arts, Psychology, Journalism, and English

Bachelor of Arts with majors in Psychology, Journalism, and English.

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