Gulfishan Gul

At COSSMIC PRODUCTS PVT. LTD., I led end-to-end influencer campaigns across beauty, skincare, FMCG and lifestyle brands, from creator sourcing through performance analysis. I developed briefs and campaign concepts, then coordinated content approvals and publishing timelines.

For Kara Wipes, I conceptualized and executed Holi and Ganpati influencer giveaway campaigns, selecting macro and micro creators based on content quality and audience relevance. I also used creator-specific coupon codes to track conversions and assess campaign outcomes.

I contributed to influencer-led brand building for WiZ, whose account grew from approximately 300 followers to 50.2K during the broader brand-building effort. At NICCI SKINCARE PVT. LTD., I planned and executed influencer campaigns aligned with skincare brand objectives.

Earlier, at KIRA9 EDUMEDIA PVT. LTD., I created social content for clients including KPMG, HUL and FORE School of Management, managed newsletters using Mailchimp, and executed an end-to-end digital marketing campaign for The Economist. I currently host live events and Q&A sessions as a Community Leader at FONDI INC.