juan pablo Forero velandia
@juanpabloforerovelan
Art director creating impactful visual storytelling through design, illustration, and audiovisual direction.
ColombiaWhat I'm looking for
I’m an Art Director focused on turning stories into compelling visuals—through camera, composition, and colorimetry, plus strong graphic concepts. From documentary and short films to book cover work, I bring clarity, rhythm, and emotional tone to every frame and piece.
Across recent projects, I’ve shaped branded and audiovisual deliverables—like creating illustrations and the cover for “La depresión grita y el mundo calla,” and producing audiovisual products for “zumo+ winners.” I also lead art direction for documentaries and short films, handling “Audiovisual direction” while supporting camera, composition, and colorimetry.
My practice is interdisciplinary: I work with illustration, painting, photography, animation, and video editing, and I also take part in exhibition and curatorship of my own work. I’m currently strengthening my digital toolkit through a Diploma in Digital Marketing and a specialization in AI, so I can connect visual storytelling with modern production and growth.
Experience
Work history, roles, and key accomplishments
Book Cover Illustrator
La Depresión Grita y el Mundo Calla
Jan 2025 - Jan 2025 (0 months)
Created illustrations and the book cover for “La depresión grita y el mundo calla”. Delivered visual artwork aligned with the book’s artistic concept.
Audiovisual Producer (Zumo+)
Centro de Emprendimiento Universidad Javeriana
Jan 2024 - Jan 2024 (0 months)
Created audiovisual products for “zumo+ winners”. Focused on producing visual media assets for competitive winner showcases.
Art Director (Documentary/Shorts)
Tribu Arte Visual
Jan 2022 - Jan 2024 (2 years)
Served as Art Director, handling camera, composition, and colorimetry for the documentary “Memorias del Lengupa” and short films “Vendida” and “Frenesi”. Led audiovisual direction across these productions.
Crew & Production Manager
Consultores de Cambio
Jan 2020 - Jan 2024 (4 years)
Provided crew support and production management across projects at Consultores de Cambio. Assisted with organizing production execution during 2020–2024.
Education
Degrees, certifications, and relevant coursework
Pontificia Universidad Javeriana
Master in Visual Arts, Visual Arts
2017 - 2024
Master in Visual Arts focused on painting, sculpture, animation, illustration, photography, and recording/editing of videos.
Facultad de Artes - ASAB
Director y actor escénico, Theatre (Director y actor escénico)
Training as director and scenic actor (Director y actor escénico) at Facultad de Artes - ASAB.
Facultad de Artes - ASAB
Three-dimensional plastic expression, Three-dimensional plastic expression
2017 -
Study in three-dimensional plastic expression at Facultad de Artes - ASAB.
Colegio El Minuto de Dios
Baccalaureate
Completed baccalaureate studies at Colegio El Minuto de Dios.
UNIMINUTO (Uniminuto University)
Diploma in Digital Marketing, Digital Marketing
2026 -
Diploma in Digital Marketing with training in Photoshop Lightroom and Adobe Illustrator, plus specialization in AI and Premiere.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Portfolio
juanpablofv.wixsite.com/juanpablofvJob categories
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