Open to opportunities

Guillermo Carvajal

@guillermocarvajal

Message

Creative Director & Art Director, 15 yrs. Netflix, HBO, Amazon. Generative AI in real deliverables. Bogotá, US ET.

Colombia

Message

What I'm looking for

I’m looking to lead creative end-to-end—strategy through execution—build globally relevant brands, run high-performance teams, and apply AI-powered creative tools to deliver winning pitches, on-time quality, and experiential impact.

Creative Director with 15 years across brand strategy, integrated campaigns, visual identity, film, motion, and experiential, both agency side and in startups. I lead multidisciplinary teams of up to 12 from concept development through delivery, and I run the client conversations directly: presenting work, setting direction, turning vague feedback into something a team can act on. The goal is always to end up as a partner rather than a vendor.

Clients include Netflix, HBO, Amazon, AEG, and Isuzu, with work delivered across the US, Australia and Latin America. Recognition includes D&AD, The One Show, London International Awards, Webby Awards, Effie Awards, Epica Awards, Siren Awards, FWA, AADC, and NY AD FES.

I started in visual execution and I'm still the person who cares about the details nobody's meant to consciously notice, but somewhere along the way I got more interested in the why behind the brief than the look of the answer. Creativity should solve a problem. Otherwise it's wallpaper. The world doesn't need more ads, it needs brands that actually contribute something. That belief shows up outside client work too: personal projects have been exhibited at State Library Victoria and Melbourne Museum.

I use AI to think better, not to think less. Midjourney and Flora for visual exploration. Higgsfield and VEO3 for AI video and animation as finished client deliverables. ChatGPT and Claude to pressure-test strategy before it reaches a client. It's taken concept development from several weeks to about one. The taste and the judgment are still mine, and that part doesn't outsource.

Born in Venezuela, lived and worked across Australia, the US, and Latin America. You read culture differently when you've never fully been an insider anywhere. Bilingual English/Spanish. Based in Bogotá, Colombia (UTC-5), aligned with U.S. Eastern year-round.

Experience

Work history, roles, and key accomplishments

Current

Independent Creative Director

Current

Independent Creative Director & Consultant

Nov 2025 - Present (10 months)

Delivered creative strategy and concept development for agencies and direct clients, spanning US, English Australia, and Latin America, driven by ongoing retainers and new business wins. Integrated AI-powered creative tools (Midjourney, ChatGPT, Claude) to speed ideation cycles and elevate visual execution.

Creative Strategy Visual Storytelling Pitch Development AI Creative Tools Team Leadership Workflow Management Client Partnerships

Associate Creative Director

The Electric Factory

Jan 2023 - Oct 2024 (1 year 9 months)

Led experiential tech concepts across multi-market launches in the US, Mexico, Latin America, and Europe, expanding client scope through brand-aligned innovation. Managed client relationships and guided delivery by aligning complex solutions to each brand’s needs.

Experiential Design Creative Direction Client Management Cross functional Leadership 3D Modeling

Associate Creative Director

Innovation Creative

Jul 2021 - Dec 2022 (1 year 5 months)

Won new business and grew agency revenue by leading concept development and building pitch decks for tech-driven creative offers across Latin America and the US. Developed emerging-technology brand experience concepts to expand clients into new experiential territories.

Pitch Decks Business Development Emerging Technology Creative Strategy Visual Storytelling

Freelance Creative Art Director

Guillermo Carvajal

Jun 2020 - Jun 2021 (1 year)

Delivered campaign creative and visual design across multiple Australian brand categories by providing creative strategy, concept development, and art direction tailored to each client’s needs.

Art Direction Campaign creative Visual Design Creative Strategy Design Concepts

Senior Art Director

Fenton Stephens

May 2016 - May 2020 (4 years)

Directed integrated campaigns to position underdog brands as category disruptors through strong concept development and campaign execution. Built and maintained visual identities across touchpoints and mentored a team to improve delivery and client satisfaction.

Mentorship Integrated Campaigns Art Direction Visual Identity Design Creative Leadership Brand Consistency

Freelance Creative Art Director

Self Employed

Jan 2014 - Jan 2016 (2 years)

Delivered concept development, art direction, and creative strategy for agencies and direct clients, supporting campaign launches and client renewals. Maintained consistent creative outcomes across diverse brief types.

Creative Strategy Art Direction Campaigns Renewals Visual Design Cross Client Collaboration

Art Director

Global Corporate Challenge®

Dec 2013 - Oct 2014 (10 months)

Unified internal and external brand communications by leading creative concept development and directing design and film production teams. Managed cohesive output across digital and traditional channels.

Brand Communications Design Direction Film Production Collaboration Creative Leadership

Art Director

The Kingdom Advertising

Jan 2010 - Jan 2012 (2 years)

Developed campaign and identity work under tight budget constraints by leading campaign ideation, visual design, and visual identity development. Managed a design team through full production cycles to deliver high-end creative outcomes.

Visual Identity Design Art Direction Budget Constrained Creative Team Management Production Leadership

Art Director

AW Nazca Saatchi & Saatchi

Jan 2006 - Jan 2010 (4 years)

Supported integrated campaign work in a global network agency by developing concepts and delivering art direction and design across multiple projects. Maintained consistent creative execution across diverse client categories.

Integrated Campaigns Art Direction Graphic Design Multi Client Creative Design Execution

Graphic Designer

Publicis Dialog Venezuela

Jan 2005 - Jan 2006 (1 year)

Built foundational experience in branding and print design by creating BTL and ATL materials for client briefs. Applied creative problem-solving to deliver consistent outputs across marketing assets.

Print Design Branding BTL and ATL Materials Problem Solving