Open to opportunities

Guillermo Carvajal

@guillermocarvajal

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Award-winning Creative Director blending strategy and AI-powered craft to build global brands and win new business.

Australia

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What I'm looking for

I’m looking to lead creative end-to-end—strategy through execution—build globally relevant brands, run high-performance teams, and apply AI-powered creative tools to deliver winning pitches, on-time quality, and experiential impact.

I’m an award-winning Creative Director with senior-level experience across the US, Latin America, Australia, and Europe. I bridge strategic thinking and execution to build brands, lead high-performance teams, and win new business—turning briefs into creative that performs.

I deliver end-to-end creative pitches and multi-market brand experiences, measured by successful conversions, on-time quality delivery, and expanded client scopes. I also shorten ideation cycles and elevate visual output by integrating AI-powered creative tools (like Midjourney, VEO3, ChatGPT, and Claude) into strategic analysis, concept development, and visual execution—backed by deep roots in art direction, visual identity, and production-led teamwork.

Experience

Work history, roles, and key accomplishments

Current

Independent Creative Director

Current

Independent Creative Director & Consultant

Nov 2025 - Present (7 months)

Delivered creative strategy and concept development for agencies and direct clients, spanning US, English Australia, and Latin America, driven by ongoing retainers and new business wins. Integrated AI-powered creative tools (Midjourney, ChatGPT, Claude) to speed ideation cycles and elevate visual execution.

Creative Strategy Visual Storytelling Pitch Development AI Creative Tools Team Leadership Workflow Management Client Partnerships

Associate Creative Director

The Electric Factory

Jan 2023 - Oct 2024 (1 year 9 months)

Led experiential tech concepts across multi-market launches in the US, Mexico, Latin America, and Europe, expanding client scope through brand-aligned innovation. Managed client relationships and guided delivery by aligning complex solutions to each brand’s needs.

Experiential Design Creative Direction Client Management Cross functional Leadership 3D Modeling

Associate Creative Director

Innovation Creative

Jul 2021 - Dec 2022 (1 year 5 months)

Won new business and grew agency revenue by leading concept development and building pitch decks for tech-driven creative offers across Latin America and the US. Developed emerging-technology brand experience concepts to expand clients into new experiential territories.

Pitch Decks Business Development Emerging Technology Creative Strategy Visual Storytelling

Freelance Creative Art Director

Guillermo Carvajal

Jun 2020 - Jun 2021 (1 year)

Delivered campaign creative and visual design across multiple Australian brand categories by providing creative strategy, concept development, and art direction tailored to each client’s needs.

Art Direction Campaign creative Visual Design Creative Strategy Design Concepts

Senior Art Director

Fenton Stephens

May 2016 - May 2020 (4 years)

Directed integrated campaigns to position underdog brands as category disruptors through strong concept development and campaign execution. Built and maintained visual identities across touchpoints and mentored a team to improve delivery and client satisfaction.

Integrated Campaigns Art Direction Visual Identity Design Creative Leadership Mentoring Brand Consistency

Freelance Creative Art Director

Self Employed

Jan 2014 - Jan 2016 (2 years)

Delivered concept development, art direction, and creative strategy for agencies and direct clients, supporting campaign launches and client renewals. Maintained consistent creative outcomes across diverse brief types.

Creative Strategy Art Direction Campaigns Renewals Visual Design Cross Client Collaboration

Art Director

Global Corporate Challenge®

Dec 2013 - Oct 2014 (10 months)

Unified internal and external brand communications by leading creative concept development and directing design and film production teams. Managed cohesive output across digital and traditional channels.

Brand Communications Design Direction Film Production Collaboration Creative Leadership

Art Director

The Kingdom Advertising

Jan 2010 - Jan 2012 (2 years)

Developed campaign and identity work under tight budget constraints by leading campaign ideation, visual design, and visual identity development. Managed a design team through full production cycles to deliver high-end creative outcomes.

Visual Identity Design Art Direction Budget Constrained Creative Team Management Production Leadership

Art Director

AW Nazca Saatchi & Saatchi

Jan 2006 - Jan 2010 (4 years)

Supported integrated campaign work in a global network agency by developing concepts and delivering art direction and design across multiple projects. Maintained consistent creative execution across diverse client categories.

Integrated Campaigns Art Direction Graphic Design Multi Client Creative Design Execution

Graphic Designer

Publicis Dialog Venezuela

Jan 2005 - Jan 2006 (1 year)

Built foundational experience in branding and print design by creating BTL and ATL materials for client briefs. Applied creative problem-solving to deliver consistent outputs across marketing assets.

Print Design Branding BTL & ATL Materials Problem Solving