Guillermina Garcia Ortiz

Led Product Discovery initiatives for e-commerce and Frávega Pay, from problem definition to design handoff. Designed solutions for payments, reviews, favorites, search, and navigation, and coordinated workshops with business, technology, and product teams.

Led the design process and supported the design team at a leading Latin American wholesale tourism company. Defined solutions for identified problems and worked strategically with business and stakeholders.

Led the design process and supported the team, defining solutions for identified problems. Led discoveries, problem-solving, and workshops to reach concrete solutions.

Designed solutions for a digital banking internal product used by multiple Latin American clients, defining complex flows, prototypes, and reusable components for the Design System. Participated in discovery processes with international teams and conducted user research.

Led design initiatives for wellness and corporate benefits products with a focus on social impact, coordinating work among stakeholders. Participated in roadmap definition and prioritization, and conducted research and user testing to iterate products.

Led the design of key post-sale actions during the COVID pandemic, including changes, rescheduling, and cancellations. Conducted user research and testing for continuous improvement, and mapped the end-to-end user journey to identify pain points and leaks.

Worked for the client ICBC as part of a third-party team alongside the bank's internal design team. Facilitated workshops and used Design Sprints to streamline internal processes.

Worked as a UX Product Designer at EY's Design Studio for Latin America South.

Led end-to-end projects for US clients.

Taught and mentored cohorts of 20 in-person students in UX/UI course.

Led end-to-end projects for US clients and large Latin American companies. Conducted research and user testing in factories.

Worked as a UX/UI Designer.

Provided UX consulting services.

Worked as a graphic designer.

Completed the course 'De UX a UXLead' in 2024.

Completed the Design Center program at Globant in 2018.

Completed the Creative Innovation course at UXER School in Barcelona in 2017.

Completed the Gamification UX course at ISDI in Barcelona in 2017.

Completed studies in Multimedia Design at the National University of La Plata in 2016.

Degree in Visual Communication from the National University of La Plata, completed in 2016.

Studied Experimental Photography at the Buenos Aires School of Photographic Art from 2009 to 2012.