Since 2012, I've built and led MediaMix in Santo Domingo, directing creative strategy, advertising, digital experiences, content, and integrated production for brands including Pinturas Popular, Grupo Rica, Café Santo Domingo, Premium Express Cargo, Mercasid, and Papa John’s.
I led Café Santo Domingo’s “Momentos Coleccionables” campaigns, blending Dominican cultural storytelling, social content, and limited-edition merchandise. The work generated 5,000+ Instagram likes, 500+ comments, and sold out the initial merchandise inventory within one month.
Before MediaMix, I spent 14 years as Executive Creative Director at Foote, Cone & Belding, leading an eight-person team, major client relationships, and new-business pitches. I also developed Samsung campaigns for Central America and the Caribbean and directed 50+ commercials with Panamericana de Producciones.
I translate business challenges into ideas people want to experience, then lead them from insight and concept through design, film, digital production, and launch.
