Open to opportunities

Guillermo Pérez

@guillermoprez1

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I build brands, agencies, and integrated campaigns that shift markets and accelerate creative impact.

Dominican Republic

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What I'm looking for

I'm looking to apply my creative direction, brand strategy, agency leadership, and AI-enabled campaign experience to elevate brand identity and optimize creative ROI at Socket.dev.

I've built and led creative organizations across the Dominican Republic, Caribbean, and U.S. Hispanic markets for more than 20 years. At Cognate Hispanic / Digo Hispanic Media, I direct multidisciplinary creative, digital media, data, and production teams while developing proprietary media products and brand strategy.

I integrate AI-assisted content development, audience analytics, and creative production into accelerated campaign pipelines, while leading new-business initiatives and client partnerships.

Previously, I co-led Peña DeFillo within Publicis Groupe and revamped its model across three advertising agencies, an in-house production company, and digital development. I also led integrated campaigns and strategy for Amazon Web Services in the Dominican Republic.

I founded 20/20 Worldwide Partners, helping reshape the local advertising market and delivering global work for AB-InBev, Mazda, and ISM before leading its acquisition by Publicis Groupe. My earlier leadership roles at Pagés BBDO, DDB Dominicana, McCann Worldgroup, and Leo Burnett included growing client volume, winning new business, and building campaigns for brands including Heineken, Verizon, Mastercard, Coca-Cola, Motorola, and Bacardi-Martini.

Experience

Work history, roles, and key accomplishments

Current

Chief Creative & Strategy Officer

Current

Cognate Hispanic / Digo Hispanic Media

Jan 2022 - Present (4 years 7 months)

Directs multidisciplinary teams in creative, digital media, data, and production. Conceptualized proprietary media products strategy and branding, integrating AI-assisted content development and analytics into accelerated campaign pipelines.

Creative Direction Brand Strategy Audience Analytics Data Analytics Campaign Management New Business Development Client Partnerships

Partner & Creative Director

Peña DeFillo — Publicis Groupe

Jan 2017 - Dec 2020 (3 years 11 months)

Co-led the agency as Partner and Creative Director within the Publicis Groupe network, guiding creative and strategic output across regional and multinational accounts. Revamped the agency model for three advertising agencies, in-house production company, and digital development.

Creative Direction Agency Leadership Integrated Campaigns Strategy Digital Development Team Leadership

Founder / Strategy, Creative and Leadership Role

20/20 Worldwide Partners

Jan 2008 - Dec 2017 (9 years 11 months)

Founded and managed an agency that transformed the local advertising landscape, driving significant leadership shifts in key market categories. Successfully negotiated and led the agency to an acquisition by Publicis Groupe in 2017.

Agency Management Strategic Leadership Creative Direction Business Development Negotiation

General Creative Director

Pagés BBDO

Jan 2005 - Dec 2008 (3 years 11 months)

Managed one-third of agency business operations across three divisions, overseeing brands such as Bohemia, Heineken, and Cap Cana / Abrisa. Achieved a doubling of market volume for main client and agency revenue.

Creative Direction Agency Management Brand Management Business Operations

General Creative Director

DDB Dominicana

Jan 2002 - Dec 2005 (3 years 11 months)

Reconfigured all creative services, including creative and production processes, and spearheaded all New Business initiatives. Enhanced creative reputation and doubled new business acquisition rates.

Creative Direction Creative Services Production New Business Development

Associate Creative Director

McCann | McCann Worldgroup

Jan 1998 - Dec 2002 (4 years 11 months)

Contributed to global creative campaigns for Mastercard, Coca-Cola, and Motorola; twice featured on the McCann Worldgroup Worldwide Reel. Recognized as part of the global Leadership Team following local and regional efforts that secured significant wins.

Creative Direction Campaigns Brand Strategy Leadership New Business