Greeshma Ajayan

I’m a results-driven Business Analyst & Pre-Sales Analyst with 7+ years of experience in financial services and enterprise product development for U.S. clients. I focus on identifying business opportunities, eliciting complex requirements, and delivering scalable solutions across core financial platforms, regulatory applications, and ERP systems.

In my current role as a Senior Business Analyst (Aug ’24 — Present) at Muthoot Pappachan technologies, I lead enterprise-wide business analysis for digital transformation projects in the NBFC sector. I collaborated with cross-functional stakeholders to enhance regulatory compliance and business growth.

I’ve delivered measurable outcomes, including the Credit Bureau Rejection Management Web Application by resolving data inconsistencies across CIBIL, Equifax, Experian, and CRIF reverse file feeds—resulting in 100% RBI regulatory approval and improved data quality. I also developed the CFSS Web Portal for centralized reporting by mapping scattered reports and building a unified web interface, achieving 100% compliance with RBI reporting standards.

Previously, as an Associate Lead – Business Analyst at Envestnet, Inc. (Jan ’20 — Aug ’22), I managed product analysis and digital strategy for 50+ fintech projects spanning billing, advisory platforms, and client reporting tools. I reduced client support issues by 15%, helped enable AI-powered features like the Next Generation Proposal Tool, and supported high-value billing initiatives (including National Financial Services Custodian Fee System and Royal Bank of Canada Effective Rate Methodology), contributing to increased market share and 16% revenue growth—then earlier, as a Pre-Sales Analyst (Sep ’15 — Dec ’19), I owned the RFP lifecycle, responding to 100+ RFPs/RFIs/DDQs and improving response efficiency by 35% using Loopio.