Open to opportunities

Gray Cardinal

@graycardinal

E-commerce owner at Rosa-pharm.com who built a WooCommerce platform serving 23,000+ customers across a trust-sensitive health and wellness catalog.

Ukraine

Message

What I'm looking for

I’m interested in applying my experience translating complex, trust-sensitive health and wellness topics into accurate content and scalable e-commerce operations, especially in supplements and other knowledge-dense consumer categories. I work async-first and remotely.

At Rosa-pharm.com, I own the digital and e-commerce operation, from WooCommerce architecture to product content and online growth. I built and maintained a bilingual storefront with 2,000+ SKUs and translated Ayurvedic pharmacology and dosha-based product logic into 4,000+ localized listings.

The platform has served 23,000+ customers and processed 45,000+ orders. I’ve kept direct ownership of product knowledge, content accuracy, platform architecture, and customer relationships while outsourcing specialized SEO implementation and Google Ads management.

At Vitmax.uk, I independently research, write, and publish evidence-based supplement guides for UK readers, checking clinical research and regulatory positions including EFSA, ANSES, and UK COT. My medical education and postgraduate training in finance and e-commerce support my work translating complex health topics into useful, trustworthy content.

Experience

Work history, roles, and key accomplishments

Current

Founder & Author

Current

Vitmax.uk

Apr 2025 - Present (1 year 6 months)

Independent, self-published project researching and writing evidence-based supplement guides for UK readers — vitamins, minerals, and natural products, checked against current clinical research and UK/EU regulatory positions (EFSA, ANSES, UK COT) rather than marketing claims.

Extends the same domain-translation capability applied at Rosa-pharm.com — building genuine subject-matter fluency and con

Current

Full-Stack E-commerce Owner | Sole Technical & Strategic Lead

Current

Rosa-pharm.com

Feb 2017 - Present (9 years 8 months)

Sole owner of the digital/e-commerce operation for a ~10-person health & wellness company — platform, content, and online growth — while offline retail, logistics, and accounting are run by dedicated staff. Built and operated the platform continuously for 9+ years without an internal development or content team.

● Built and maintained a 2,000+ SKU bilingual (UA/RU) storefront end-to-end
● Grew th

WooCommerce Developer — Freelance | Health and Wellness E-commerce

Upwork

Oct 2014 - Jan 2017 (2 years 3 months)

Before taking on long-term platform leadership, spent 2+ years delivering WooCommerce projects for international clients — primarily in the supplements and wellness space — owning each project cycle from zero to production.

What I delivered across multiple projects:
● End-to-end WooCommerce store builds, from architecture to live launch;
● UX/UI improvements using Flatsome and custom CSS, with

Education

Degrees, certifications, and relevant coursework

Prometheus

Web Development

Sep 2015

Alfred Nobel University

Postgraduate Professional Retraining, Finance, Business, E-commerce, Investment

2004 - 2006

Postgraduate professional retraining in Finance and Business Economics, building on prior higher education — provides the analytical foundation for data-driven e-commerce decisions: revenue analysis, margin management, and business performance tracking.

Dnipropetrovs'ka Deržavna Medicna Akademija

Higher Medical Education, Medicine

1988 - 1994

Full higher medical education (MD) — the foundation that sets me apart in health & wellness e-commerce. I don't need to be briefed on supplements, Ayurvedic formulations, or pharmaceutical products. I understand the science, the terminology, and why customers buy — which directly translates into better product content, higher credibility, and stronger conversion.