At Superside, I built the sales enablement creative function from scratch and now lead Design, Copy, and Sales Enablement within a 19-person Marketing Creative team. My team supports enterprise deal cycles while producing high-volume campaign, event, and content work.
I directed creative for flagship lead-generation reports including Overcommitted Magazine and Frictionless Future, which generated 3,658 downloads, 121 MQLs, and $120K closed-won in its first month. I also led creative for the SHIFT Summit, contributing to registrations, MQLs, SQLs, and influenced pipeline across paid, organic, and social channels.
I stay close to sales, contributing to 88 enterprise deals in 2025 and 64 more in the first 7.5 months of 2026, including wins with Amazon, Zoom, and Microsoft.
Before Superside, I led a roughly 15-person Design department at King James Group, delivering brand, packaging, print, promotional, sponsorship, and experiential work for brands including Sanlam, Netflix, McDonald's, Johnnie Walker, and Pick n Pay. I began my career in agency design and art direction, progressed to Group Head of Design, and have earned 20+ industry awards.
