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Goodness Nwachukwu

@goodnessnwachukwu

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Marketing & growth strategist driving data-led brand transformation and scalable revenue growth.

Nigeria

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What I'm looking for

I seek a senior growth/marketing role in a mission-driven company where I can lead cross-functional teams, scale revenue through data-driven campaigns, and build lasting customer relationships while growing professionally.

I am a marketing and growth strategist with eight years of experience building data-led brand and go-to-market systems across SaaS, EdTech, Manufacturing, and AgriTech. I specialize in translating complex marketing data into clear strategies that attract, engage, and retain audiences, and I have led cross-functional teams to align marketing with product and business goals.

My work includes scaling SkillHat to 10× revenue with 5× ROAS, improving lead quality by 40% at Mar-Kov, and co-leading ePoultry Africa to secure $50K in pre-seed funding while acquiring 2,000+ organic users. I am passionate about scaling mission-driven brands, building community, and using automation and analytics to optimize customer journeys and long-term retention.

Experience

Work history, roles, and key accomplishments

Current

Founder & Community Lead

Current

Charis Black Projects

Jan 2021 - Present (5 years 2 months)

Founded and led a youth empowerment community of 4,000+ members, facilitated 50+ employment placements, and earned recognition as a Top 50 Fellow in the U.S. Consulate program.

Community Building Program Management Mentorship Partnership Development Outreach Content Strategy Social Impact Facilitation

Marketing Lead

Mar-Kov Computer Systems

Nov 2024 - Nov 2025 (1 year)

Led marketing initiatives for Mar-Kov across Canada and the U.S., improving lead quality by 40% and increasing demo conversions through targeted ABM, SEO, and integrated campaigns.

ABM SEO Demand Generation Campaign Optimization Email Automation Cross Functional Collaboration Lead Nurturing

Co-Founder & Marketing Director

ePoultry Africa

Oct 2022 - Feb 2025 (2 years 4 months)

Co-led product launch and growth strategy, secured $50K pre-seed funding, acquired 2,000+ organic users through content-led campaigns, and implemented Agile marketing to speed feature delivery by 30%.

Growth Fundraising Content Marketing Agile Marketing Storytelling User Acquisition Product Marketing

Head of Marketing

SkillHat

Dec 2021 - Oct 2024 (2 years 10 months)

Led marketing for SkillHat, managing a $20K monthly ad budget to achieve 5× ROAS, drove 10× revenue growth and reduced acquisition cost by 15% via automation and funnel optimization.

Performance Marketing ROI Analysis Ad Operations GA4 Funnel Optimization Growth Strategy Partner Marketing

Education

Degrees, certifications, and relevant coursework

Product Dive

Certification, Product Management

2024 - 2024

Completed a Product Management certification from Product Dive in 2024.

Chartered Institute of Marketing

Certification, Marketing

2022 - 2022

Completed an Applied Marketing certification from the Chartered Institute of Marketing in 2022.

McKinsey & Company

Program Completion, Professional Development

2022 - 2022

Completed the Forward Africa Program with McKinsey & Company in 2022.

HubSpot

Certification, Inbound Marketing

2019 - 2019

Completed an Inbound Marketing certification from HubSpot in 2019.

Google

Program Completion, Digital Skills

2017 - 2017

Completed the Google Digital Skills for Africa program in 2017.

University of Ibadan

Bachelor of Arts, English Language & Literary Studies

Completed a Bachelor of Arts in English Language & Literary Studies at the University of Ibadan, focusing on language, literature, and critical analysis.