At INTARGET, I create and art-direct integrated campaigns across ATL, BTL, digital, social, and video. I also design digital interfaces focused on usability, accessibility, and data-driven information architecture.
I spearheaded the integration of Generative AI tools, including Midjourney, Runway, Artlist, and Nanobanana, and trained the team to streamline creative workflows. An e-commerce redesign I worked on achieved a 5% increase in conversion rate.
Earlier, I developed communication and marketing materials for GDO at PUBLILINKADV. At LIPSIAGROUP, I worked on online and offline communications, brand identity, advertising campaigns, and the launch of a nerd apparel brand.
