Alexandra Wong

I’m an art director, designer, and visual storyteller with 10+ years of experience across brand identity, campaign creative, publication, and illustration. AtAiralo, with over 20 million users, I built the Creative Strategy function from scratch—growing into the role, leading a team of designers, and directing agencies across performance creative, campaigns, and brand.

Before that, eight years of freelance work for clients including Netflix, Absolut Vodka, Bombay Sapphire, and Dorling Kindersley gave me the range to think in brand systems across different sectors. I bring creative leadership through cross-functional collaboration with marketing, product, and growth, and I focus on performance creative output at scale—UGC, motion, and systems—using sprint processes and insight-driven team management to connect data to creative direction.