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Leonardo BistaffaLB
Open to opportunities

Leonardo Bistaffa

@leonardobistaffa

I create strategic brand identities, digital experiences, and visual systems for international products.

Italy
Message

What I'm looking for

I'm looking to translate complex brand strategies into engaging digital and physical touchpoints, combining art direction, visual communication, and user-centered design.

I've shaped visual strategy, helmet graphics, decals, liveries, B2B catalogs, and cross-channel advertising for Airoh Helmets and Locatelli S.p.A., aligning international-market research with a clear brand language.

As a freelance Art Director, UI/UX & Visual Designer, I build intuitive web interfaces, digital identities, campaign assets, and editorial systems for clients including NAMA, Nativo, Al Settimo Senso, Tecno-Beton, and Airoh. I also teach Design & Visual Storytelling at IED, helping students translate complex ideas into compelling visual presentations.

Experience

Work history, roles, and key accomplishments

AP
Current

Art Director, UI/UX & Visual Designer

andchpoCrea Productions

Jun 2024 - Present (2 years 3 months)

Designed intuitive web interfaces and digital identities, developed corporate visual identities and strategic presentation decks for high-stakes tenders, and directed digital advertising campaigns for clients including Nativo and Al Settimo Senso.

Education

Degrees, certifications, and relevant coursework

IED (Istituto Europeo di Design) logoID

IED (Istituto Europeo di Design)

Master's degree, Product Design

Master’s in Product, Innovation, Strategy Design from IED Milan.

Tech stack

Software and tools used professionally

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