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Gissel Alvarez

@gisselalvarez

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Data analyst combining analytics, product thinking, and data engineering to drive measurable business impact.

Germany

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What I'm looking for

I am seeking analytics roles where I can build pipelines and dashboards, partner with product and growth teams, and drive data-informed decisions in a collaborative, impact-focused environment.

I am a data analyst with experience turning complex data into actionable insights for business, academic, and NGO projects, focusing on performance reporting, retention, attribution, and funnel analysis.

I have built dashboards and ETL pipelines (dbt, Airflow, AWS), conducted exploratory analysis with SQL and Python, and partnered with growth, product, design and engineering to translate business needs into data solutions used by senior leadership.

My background includes growth analytics for marketing and product, campaign optimization across paid channels, and project management experience in civil engineering and university administration, complemented by an MBA and data-focused certifications.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Job.Academy

Feb 2025 - Present (11 months)

Build dashboards and perform exploratory analysis to monitor KPIs, attribution, segmentation and retention, delivering actionable insights to senior leadership and cross-functional teams.

SQL Python Power BI Tableau Looker KPIs Funnel Analysis

Data Analyst - Growth

Kraken Digital Asset Exchange

Aug 2024 - Feb 2025 (6 months)

Provided growth analytics including funnel, retention, segmentation, lift/incrementality and A/B testing; developed dashboards used by senior leadership and built ETL pipelines to integrate multi-source data.

SQL Python DBT Airflow AWS A B Testing Attribution Retention Dashboarding

Digital Marketing Analyst

Ticombo

May 2024 - Aug 2024 (3 months)

Planned, launched and optimized multi-channel campaigns (Google, Meta, TikTok) at scale; analyzed performance for a $6M/month budget and built reporting dashboards for growth leadership.

Google Ads Meta Ads SQL Campaign Optimization Attribution Dashboarding Performance Analysis

PM Engineer

Quintus International

Apr 2022 - Apr 2024 (2 years)

Owned project management for national and EU civil engineering projects, coordinating delivery, schedules and stakeholder reporting across multidisciplinary teams.

Project Management Civil Engineering Stakeholder Management Scheduling Reporting

Data Analyst

Novaz Agency

Mar 2020 - Jan 2021 (10 months)

Created integrated dashboards and reports to monitor campaign KPIs and recommended optimizations across geos, channels, audiences and creatives.

Power BI Tableau SQL Multi Source Integration A B Testing Optimization

PM & Data Reporting Admin

University Francisco Paula Santander

Aug 2017 - Dec 2019 (2 years 4 months)

Designed and implemented ISO 9001 KPI frameworks and reported to senior management and public stakeholders while managing university-wide projects.

ISO 9001 KPI Design Reporting Project Management Data Analysis

Education

Degrees, certifications, and relevant coursework

Politecnico di Milano

Master of Science, Project Management with BIM

2023 -

Pursuing a Master of Science in Project Management with BIM beginning in 2023, focusing on project management methodologies and BIM applications.

University of Suffolk

Master of Business Administration, Business Administration

2022 - 2022

Completed a Master in Business Administration (MBA) in 2022.

Francisco de Paula Santander University

Bachelor of Engineering, Civil Engineering

Activities and societies: University chess team captain; full scholarship

Completed a Civil Engineering degree with top class rank in the national civil engineering exam and served as university chess team captain; attended on a full scholarship.