Giselle User
@giselleuser4
Marketing & AI Specialist at KOKO MLS building AI sales systems, automated workflows, and subscription growth strategy.
MexicoWhat I'm looking for
At KOKO MLS, I build AI sales systems for external clients, including a custom CRM and an AI bot, and create automated workflows to reduce manual work. I also lead the digital strategy for the platform's subscription growth model and manage paid media campaigns on Google Ads and Meta Ads.
Previously, at Blue Star AI Company, I built AI-powered sales funnels from first outreach to close and developed workflows to automate and scale sales. My projects include a CRM with lead tracking, automated follow-ups, and performance dashboards, as well as a bot for FAQs and lead qualification.
Experience
Work history, roles, and key accomplishments
Marketing & AI Specialist
KOKO MLS
Jan 2026 - Present (9 months)
Managed paid media campaigns on Google Ads and Meta Ads. Built AI sales systems for external clients, including a custom CRM and an AI bot, and led digital strategy for subscription growth.
Sales Lead & AI Marketing Specialist
Blue Star AI Company
Jan 2024 - Dec 2025 (1 year 11 months)
Built AI powered sales funnels from first outreach to close. Extracted and qualified hundreds of leads using Apollo and Clay, and ran AI driven outreach campaigns to increase conversion rates.
Marketing Coordinator & Experience Designer
Hotel & Beach Club
Jan 2022 - Dec 2024 (2 years 11 months)
Analyzed performance data to optimize campaigns and engagement. Planned and coordinated events for hotel guests and external visitors, and created content and managed brand communication across platforms.
Education
Degrees, certifications, and relevant coursework
Universidad Cuauhtémoc Aguascalientes
Bachelor's Degree, Marketing
2018 - 2021
Bachelor's Degree in Marketing from UCA Aguascalientes, completed from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Salary expectations
Job categories
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