At MASMIDIA Agencia Digital, I lead the development of marketing and AI automation solutions for the B2B market, from defining the value proposition to designing the product and its go-to-market strategy. I designed conversational AI agent solutions that connect prospect conversations, lead capture, digital channels, CRM, and automation tools.
At YANUBA, I implemented Yanuba.com and Zoho CRM, and reported increases of 15% in overall sales and 20% in e-commerce. I also generated more than 400 qualified leads and automated campaigns for a customer base of more than 15,000.
Across roles in retail, food service, industrial, and automotive sectors, I’ve worked on brand positioning, digital marketing, e-commerce, and commercial growth. At INDUSTRIAS DONSSON, I implemented the e-commerce channel from scratch; at POLYUPROTEC, I coordinated more than 200 events and specialized trade fairs.
