Open to opportunities

Gilberto Cabrera

@gilbertocabrera

Chief Marketing Officer at MEXICAN ROCKET STUDIO, driving TikTok Commerce growth and building a network of 9,000+ creators.

Mexico

Message

At MEXICAN ROCKET STUDIO, I developed a TikTok Commerce and digital marketing agency serving international beauty, fashion, and consumer brands in Mexico. I lead growth strategies, brand positioning, and market-entry initiatives.

At CHOK CHOK BEAUTY, I helped scale the company to over USD $28M in annual revenue and supported its USD $32M sale. I reduced customer acquisition cost by 33% and increased e-commerce conversion from 0.8% to 2.1%.

At DEAR BIAS, I scaled a direct-to-consumer K-pop and collectibles business to USD $11M in annual revenue. I reduced customer acquisition cost by 40%, increased conversion from 0.5% to 2.0%, and improved repeat purchases from 5% to 19%.

At NOT A GOOD CLUB, I helped grow the brand from launch to over USD $1.2M in monthly sales, developing its positioning and market-entry strategies across Mexico, Argentina, Chile, and Ecuador. Earlier, at TREMENDO GEEK, I grew marketplace sales and launched a Shopify DTC channel alongside sales on Amazon and Mercado Libre.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Mexican Rocket Studio

Jan 2024 - Present (2 years 9 months)

Developed a TikTok Commerce and digital marketing agency, leading growth strategies and market-entry initiatives for international brands. Directed B2B development, influencer marketing, and cross-functional teams.

TikTok Shop Digital Marketing Brand Positioning B2B Development Influencer Marketing Affiliate Marketing Performance Marketing Team Leadership

Chief Marketing Officer

Not A Good Club

Mar 2024 - Mar 2026 (2 years)

Scaled the brand to over USD $1.2M in monthly sales within two years. Increased e-commerce conversion from 0.3% to 1.4% and repeat purchasing from 10% to 24%.

Brand Positioning Go To Market Strategy Omni Channel Marketing Customer Segmentation Retention Programs Marketing Automation International Expansion

Chief Executive Officer

Dear Bias

Jan 2021 - Dec 2025 (4 years 11 months)

Scaled a DTC K-pop and collectibles business to USD $11M in annual revenue. Reduced CAC by 40% and increased repeat purchase rates from 5% to 19%.

DTC Brand Positioning Customer Acquisition Performance Marketing CRM Email Marketing Loyalty Programs Team Leadership

Chief Executive Officer

Chok Chok Beauty

Jan 2016 - Dec 2025 (9 years 11 months)

Scaled the company to over USD $28M in annual revenue and led its USD $32M sale. Reduced CAC by 33% and increased e-commerce conversion from 0.8% to 2.1%.

Brand Growth Omni Channel Marketing Performance Marketing Customer Acquisition Conversion Rate Optimization Budget Management Team Leadership

E-commerce & Marketplace Manager

Tremendo Geek

Jan 2014 - Dec 2018 (4 years 11 months)

Scaled an e-commerce business to approximately USD $1M in annual marketplace sales within its first year. Increased conversion from 0.3% to 1.8% and led successful product launches.

Ecommerce Marketplace Management Digital Marketing Shopify Amazon Mercado Libre Product Launch Team Leadership