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@geraldjames
Results-driven data professional specializing in digital marketing and privacy.
I am a results-driven data professional with a strong background in data governance, digital systems, and stakeholder engagement. My expertise lies in managing consumer data responsibly, ensuring compliance with data privacy frameworks, and enabling data-driven strategies through insights, automation, and clear processes. I thrive in fast-paced environments where I can work cross-functionally to deliver projects that align legal, technical, and business needs.
In my current role as a Data Administrator & Insight Analyst at P.I.Y. Apparel, I manage consumer and business data operations, ensuring GDPR-aligned data handling across various functions. I have successfully led a digital transformation initiative that improved data transparency and efficiency across marketing and customer engagement channels. My previous experience as a Business Data Analyst at Pairview Ltd allowed me to conduct privacy impact assessments and develop a privacy-first reporting model that became a best practice reference for internal client audits.
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Work history, roles, and key accomplishments
P.I.Y. Apparel
Jun 2022 - Present (3 years 5 months)
Managed consumer and business data operations, ensuring GDPR-aligned data handling across customer service, marketing campaigns, and reporting. Supported development and maintenance of data inventories and visual dataflows for internal reporting and external audits.
Pairview Ltd
Jun 2020 - Jun 2022 (2 years)
Conducted privacy impact assessments (PIAs) and supported data due diligence for digital and marketing clients. Mapped dataflows and supported data classification for risk management and vendor assessments.
Degrees, certifications, and relevant coursework
MSc, International Business Management
Completed a Master of Science in International Business Management. This program provided a comprehensive understanding of global business strategies and operations.
BSc, Economics
Obtained a Bachelor of Science in Economics. The curriculum focused on economic principles, data analysis, and their application in various industries.
Software and tools used professionally
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