Open to opportunities

Gayet Seun Florence

@gayet

I am an experienced digital account strategist and copywriter driving brand growth through strategy and campaign execution.

Nigeria

Message

What I'm looking for

I want a senior digital role where I lead end-to-end strategy and execution, mentor teams, drive measurable brand growth, and work in a collaborative, creative, data-driven environment.

I am a digital account strategist and copywriter with a demonstrated history across Food & Beverages, Health & Healthcare, and Telecommunications. I have directly managed the execution of over 10 brand growth campaigns for Promasidor Nigeria, Reckitt, Leadway, Vava Furniture, and MTN.

My work blends strategic planning, consumer profiling, copywriting and end-to-end campaign execution — including 360 digital campaigns, influencer management, media planning/buying and analytics. I have led campaign briefs, tactical plans, execution and reporting, and supported event and content production for major activations.

I hold a Bachelor of Social Sciences in Mass Communication and an MBA (in view), with certifications in content strategy, social media marketing, Google search and demand-gen ads, SEO copywriting and project management. I seek opportunities to lead digital strategy that drive top-of-mind awareness and measurable growth.

Experience

Work history, roles, and key accomplishments

Senior Copy Writer

MTN Nigeria

Oct 2022 - Jan 2024 (1 year 3 months)

Volunteered as Senior Copy Writer at MTN Nigeria, leading end-to-end digital campaign planning, execution and reporting for major events and influencer programs. Managed briefs, influencer coordination, content production and campaign analytics for activations including EPL partnership, AFCON and WAFCON.