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Gayet Seun Florence

@gayet

I am an experienced digital account strategist and copywriter driving brand growth through strategy and campaign execution.

Nigeria
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What I'm looking for

I want a senior digital role where I lead end-to-end strategy and execution, mentor teams, drive measurable brand growth, and work in a collaborative, creative, data-driven environment.

I am a digital account strategist and copywriter with a demonstrated history across Food & Beverages, Health & Healthcare, and Telecommunications. I have directly managed the execution of over 10 brand growth campaigns for Promasidor Nigeria, Reckitt, Leadway, Vava Furniture, and MTN.

My work blends strategic planning, consumer profiling, copywriting and end-to-end campaign execution — including 360 digital campaigns, influencer management, media planning/buying and analytics. I have led campaign briefs, tactical plans, execution and reporting, and supported event and content production for major activations.

I hold a Bachelor of Social Sciences in Mass Communication and an MBA (in view), with certifications in content strategy, social media marketing, Google search and demand-gen ads, SEO copywriting and project management. I seek opportunities to lead digital strategy that drive top-of-mind awareness and measurable growth.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Ahmadu Bello University logoAU

Ahmadu Bello University

Master of Business Administration, Business Administration

Pursuing a Master of Business Administration at Ahmadu Bello University (in view).

AU

Al-Hikmah University

Bachelor of Social Sciences, Mass Communication

2013 - 2017

Bachelor of Social Sciences in Mass Communication from Al-Hikmah University, completed 2013–2017.

Tech stack

Software and tools used professionally

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Gayet Seun Florence - Senior Copy Writer - MTN Nigeria | Himalayas