Gayet Seun Florence
@gayet
I am an experienced digital account strategist and copywriter driving brand growth through strategy and campaign execution.
What I'm looking for
I am a digital account strategist and copywriter with a demonstrated history across Food & Beverages, Health & Healthcare, and Telecommunications. I have directly managed the execution of over 10 brand growth campaigns for Promasidor Nigeria, Reckitt, Leadway, Vava Furniture, and MTN.
My work blends strategic planning, consumer profiling, copywriting and end-to-end campaign execution — including 360 digital campaigns, influencer management, media planning/buying and analytics. I have led campaign briefs, tactical plans, execution and reporting, and supported event and content production for major activations.
I hold a Bachelor of Social Sciences in Mass Communication and an MBA (in view), with certifications in content strategy, social media marketing, Google search and demand-gen ads, SEO copywriting and project management. I seek opportunities to lead digital strategy that drive top-of-mind awareness and measurable growth.
Experience
Work history, roles, and key accomplishments
Senior Copy Writer
MTN Nigeria
Oct 2022 - Jan 2024 (1 year 3 months)
Volunteered as Senior Copy Writer at MTN Nigeria, leading end-to-end digital campaign planning, execution and reporting for major events and influencer programs. Managed briefs, influencer coordination, content production and campaign analytics for activations including EPL partnership, AFCON and WAFCON.
Education
Degrees, certifications, and relevant coursework
Ahmadu Bello University
Master of Business Administration, Business Administration
Pursuing a Master of Business Administration at Ahmadu Bello University (in view).
Al-Hikmah University
Bachelor of Social Sciences, Mass Communication
2013 - 2017
Bachelor of Social Sciences in Mass Communication from Al-Hikmah University, completed 2013–2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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