Open to opportunities

idongesit joseph

@idongesitjoseph

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Senior copywriter crafting data-driven brand messaging and high-converting digital content.

Nigeria

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What I'm looking for

I seek a role where I lead brand and content strategy, craft high-impact digital campaigns, mentor writers, and drive measurable growth in engagement and conversions.

I am a senior copywriter with a proven track record of leading copy strategy for diverse clients across tech, retail, and lifestyle sectors. I specialize in brand messaging, SEO-driven content, and high-conversion digital campaigns that measurably improve performance.

At BrightWave Creative Agency I developed brand tone guidelines, created ad copy that improved CTR by 35%, and collaborated on award-winning digital campaigns. I also mentor junior writers and ensure consistent creative direction across channels.

Previously, I produced SEO-optimized content that grew organic traffic by 42% at UrbanPulse Media and developed email and eCommerce copy that increased conversions and engagement. My freelance work sharpened my ability to adapt voice and messaging for startups and small businesses.

I hold a B.Sc. in Political Science and Administrative Studies and a Certificate in Digital Marketing & SEO from Google Digital Garage. I have been recognized with industry awards and contribute thought leadership on content strategy trends.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

BrightWave Creative Agency

Jan 2021 - Present (4 years 9 months)

Led copy strategy for 20+ clients in tech, retail, and lifestyle; developed brand tone guidelines and created ad copy that improved CTR by 35%. Mentored 3 junior copywriters and collaborated on award-winning digital campaigns.

Copywriting Meta Ads Google Ads Content Strategy Mentoring Editing

Copywriter

UrbanPulse Media

Jun 2017 - Dec 2020 (3 years 6 months)

Produced SEO-optimized blog content that increased organic traffic by 42% in 6 months and wrote eCommerce website copy that improved conversion rates by 18%. Developed B2B email campaigns with 25% higher open rates and crafted video scripts for integrated campaigns.

Email Marketing Analytics Conversion Rate Optimization

Freelance Copywriter

Self-Employed

Jan 2015 - Dec 2017 (2 years 11 months)

Delivered copy for startups and small businesses across lifestyle, wellness, and SaaS, building client relationships and adapting tone to varied audiences. Developed expertise in brand voice and consistent delivery.