
gamze eroglu
@gamzeeroglu
Digital Product Manager at Vakko who managed its e-commerce and mobile app lifecycle, from roadmap planning to OMS transition.
What I'm looking for
At Vakko, I managed the full product lifecycle across e-commerce stores and mobile apps, from roadmap planning and backlog prioritisation to UX improvements and A/B testing. I tracked conversion rate, AOV, and funnel drop-off to inform decisions and share findings with stakeholders.
I coordinated a full OMS provider transition and supported the SAP Commerce Cloud migration, keeping the storefront running throughout both. The role brought together product work and my understanding of retail.
At DeFacto, I moved from allocation and demand planning into e-commerce product ownership, then led the international e-commerce expansion programme. I developed plans for launches in 10+ countries and delivered the Iraq and Ukraine go-lives on schedule.
Earlier, at LC Waikiki, I worked on international merchandise planning, demand forecasts, and product allocation. I’m now open to roles in inventory planning, e-commerce operations, and product ownership at the intersection of retail, e-commerce, and technology.
Experience
Work history, roles, and key accomplishments
Digital Product Manager
Vakko
Nov 2020 - Nov 2024 (4 years)
Vakko is one of Turkey's most iconic luxury fashion brands — and owning its digital product experience meant holding a high bar for everything that touched the customer journey.
I managed the full product lifecycle across Vakko's e-commerce stores and mobile apps: roadmap planning, backlog prioritisation, UX improvements, A/B testing, and performance tracking. Tracked conversion rate, AOV, and fun
E-Commerce Expansion Project Manager
DeFacto
Sep 2019 - Nov 2020 (1 year 2 months)
Promoted to lead DeFacto's international e-commerce expansion programme, having owned the full site lifecycle across operations, requirements, and commercial delivery.
Developed end-to-end project plans for 10+ country launches — covering requirements analysis, localisation, regulatory compliance, and technical configuration. Successfully delivered Iraq and Ukraine go-lives on schedule, with rema
E-Commerce Product Owner
DeFacto
Oct 2018 - Sep 2019 (11 months)
Moved into the e-commerce product team following a transfer driven by my analytical and requirements work as a key user in planning.
Owned on-site merchandising, product listings, and promotional campaign execution across international e-commerce platforms. Led personalisation and localisation initiatives by market to improve engagement and conversion. Monitored platform KPIs including conversion
Allocator & Demand Planner — Men's Category, MENA
DeFacto
Feb 2018 - Oct 2018 (8 months)
Joined DeFacto's planning team as an Allocator and Demand Planner for the men's category across MENA markets — Egypt, Morocco, Iraq, and Iran.
Built monthly demand forecasts broken down to daily country-level sales targets, and ran daily variance reviews with the planning manager to identify forecast deviations and adjust short-term plans in real time.
In parallel, worked as a key user on the pl
International Merchandise Planner
LC Waikiki
Sep 2012 - Feb 2018 (5 years 5 months)
In my role as an International Merchandise Planner at LC Waikiki in Türkiye, I developed data-driven demand forecasts and strategically planned product allocation to optimize inventory levels and maximize sales. By analyzing customer trends and market data, I ensured accurate demand planning and timely product delivery, aligning with seasonal budget targets and supporting company growth objectives
Education
Degrees, certifications, and relevant coursework
Istanbul Technical University
Proje Yonetimi PMP
Jan 2021
Ondokuz Mayıs Üniversitesi
Statistic, İstatistik
2006 - 2011
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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