Looking for a job

Gada Al Salem

@gadaalsalem

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I turn campaign and customer data into actionable marketing recommendations using SQL and Power BI.

Saudi Arabia

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What I'm looking for

I'm looking to apply SQL, Power BI, and marketing knowledge to turn campaign and customer data into actionable recommendations that improve marketing performance and decision-making.

Marketing Data Analyst with a background in marketing strategy (MSc, First Class Honours) and hands-on experience using SQL and Power BI to turn customer and campaign data into actionable business recommendations. Recent work includes an RFM segmentation project that identified a customer segment responsible for £5.7M in sales followed by a targeted marketing strategy, and a cross-channel campaign analysis that informed budget reallocation decisions. Combines commercial marketing instinct with technical analysis to help teams make faster, evidence-based decisions.

Experience

Work history, roles, and key accomplishments

Co-founder and Marketing Lead

Sitto's Kitchen

Sep 2023 - Sep 2025 (2 years)

I was responsible for marketing, sales tracking, content creation and day-to-day operational tasks.

Marketing Data Analyst

GADA AL SALEM

Marketing Data Analyst with hands-on experience in SQL and Power BI, translating campaign and customer data into actionable marketing recommendations. Combines a background in marketing with a growing analytics toolkit to bridge the gap between data and decision-making.

SQL Power BI Excel Google Sheets Data Analysis Data Visualization Reporting