Ayah Arfali

I’m a Business Data Analyst with international experience developing data solutions to drive business insights and efficiency across KSA and USA. I hold a Bachelor in Communication and Information Engineering (graduated June 2019) and build analytics that turn complexity into clear, usable decisions.

In my recent role at Webook, I analyze business operations and optimize processes, then deliver real-time monitoring through dashboards and reports built with ClickHouse SQL and Apache Superset. Previously at Master Works (outsourced to a bank), I developed predictive models and advanced analytics by leveraging Python (Pandas, NumPy, Scikit-learn), MS SQL Server, and Informatica PowerCenter for machine learning pipelines.

I’ve also worked as a Data Specialist at Alkhorayef Group, creating data mapping documents, implementing data quality controls, and supporting Power BI dashboards. Earlier, as a Data Scientist / Product Manager at hear.com in the United States, I worked with cross-functional squads delivering AI/ML algorithms and collaborating with data science teams to power customer experiences and data products.