Open to opportunities

Gabrielle Tiffany

@gabytiffany

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Digital marketer with 4+ yrs experience in campaigns, content, and performance marketing.

Indonesia

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What I'm looking for

I seek a dynamic role in a collaborative environment that fosters creativity and growth.

Gaby is a Jakarta-based digital marketing specialist with over 4 years of experience managing and executing integrated marketing campaigns across performance, social, and content channels. She has led successful brand campaigns at Shopee, growing traffic and GMV significantly, and previously developed high-performing digital strategies at Chope, including influencer collaborations, paid ads, and CRM flows. Skilled in user journey optimization, creative content production, and cross-functional coordination, she combines data-driven thinking with creative execution to drive growth and engagement. Outside of work, she’s passionate about storytelling through visuals and short-form content.

Experience

Work history, roles, and key accomplishments

Current

Marketing Project (Growth)

Current

Shopee

Jan 2024 - Present (1 year 5 months)

Spearheaded Shopee Mall brand campaigns, achieving significant uplifts in orders, GMV, and traffic for key brands. Developed and executed the Mall Monday campaign, increasing buyers and ADO/ADGMV for participating brands. Conducted performance analysis and collaborated with cross-functional teams to ensure effective campaign launches.

Digital Marketing Campaign Management Performance Analysis Project Management Strategic Planning Business Development Data Analysis Campaigns

Marketing Executive

Chope

Apr 2021 - Jan 2024 (2 years 9 months)

Developed and managed monthly digital campaigns for reservations and e-commerce, increasing reservations by 65%. Implemented customer journey planning to convert affiliate diners and re-engage dormant users, resulting in a 23% increase in new users. Led social media content development, boosting Instagram engagement by 50%, and built monthly paid media strategies for SEM, Meta, and TikTok.

Digital Marketing Content Marketing Social Media Management Paid Media SEM Facebook Ads Customer Journey Mapping CRM Campaign Strategy

Education

Degrees, certifications, and relevant coursework

Pelita Harapan University

Bachelor of Communication Science, Integrated Marketing Communication

Grade: 3.30

Activities and societies: Relevant Coursework: Intro to Communication, Digital Marketing, Strategic Brand Communication, Digital Media Planning, Marketing Cases, Consumer Behavior, PR and Social Media, Copywriting, Event Management

Completed a Bachelor of Communication Science with a focus on Integrated Marketing Communication. Relevant coursework included Digital Marketing, Strategic Brand Communication, and Consumer Behavior. Achieved a GPA of 3.30.