Francisco Ramos
@franciscoramos
Marketing Cloud developer with expertise in email personalization and automation.
What I'm looking for
I am a Software Engineering graduate with a strong foundation in Salesforce Marketing Cloud, where I specialize in email personalization, journey automation, and SQL segmentation. My passion for front-end development drives my commitment to continuous improvement and delivering exceptional user experiences.
During my internships, I gained hands-on experience as a Marketing Cloud Email Specialist, where I developed marketing campaigns that significantly boosted client sales. I programmed personalized cloud pages using SSJS and AMPscript, and created journeys for various campaigns utilizing SQL segmentation. My work with notable clients such as Aeroméxico and Grupo Bafar has honed my skills in technical design and integration within the Marketing Cloud environment.
With certifications in Salesforce Marketing Cloud and AI, I am eager to leverage my skills in a dynamic team that values innovation and growth. I thrive in collaborative environments where I can contribute to impactful projects and continue to expand my expertise in marketing technology.
Experience
Work history, roles, and key accomplishments
Marketing Cloud Email Specialist
CAPPTUS
Jan 2025 - Present (5 months)
Implemented solutions within the Marketing Cloud Engagement environment and participated in discovery sessions to gather client technical requirements. Executed integrations between CRM and Marketing Cloud through the connector, and segmented users using filters and SQL queries. Created personalized email templates and Cloud Pages using AMPscript, HTML, and CSS.
Marketing Cloud Email Specialist
CAPPTUS
May 2024 - Present (1 year 1 month)
Developed marketing campaigns to boost client sales and programmed behavior and personalized cloudpages using SSJS and AMPscript. Created journeys for different campaigns using SQL segmentation and earned a Salesforce Email Specialist certification.
Tester and Analyst Assistant
SIGOB S.A. DE C.V.
Sep 2022 - Present (2 years 9 months)
Facilitated data cleaning for testing purposes in xlsx files. Reviewed and drafted use cases during development, interpreting the functionality of systems in development.
Education
Degrees, certifications, and relevant coursework
UNIVERSIDAD TECNOLÓGICA DE SAN LUIS RÍO COLORADO
Bachelor's Degree, Software Development and Management Engineering
Completed a Bachelor's Degree in Software Development and Management Engineering. Gained expertise in software development methodologies, project management, and various programming paradigms.
UNIVERSIDAD TECNOLÓGICA DE SAN LUIS RÍO COLORADO
Associate Degree, Information Technologies, Specialized in Multi-platform Software Development
Obtained an Associate Degree in Information Technologies with a specialization in Multi-platform Software Development. Focused on developing software solutions across various platforms and understanding core IT principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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