Open to opportunities

Francisco Ramos

@franciscoramos

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Marketing Cloud developer with expertise in email personalization and automation.

Mexico

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What I'm looking for

I am looking for a collaborative environment that fosters innovation and offers opportunities for professional growth.

I am a Software Engineering graduate with a strong foundation in Salesforce Marketing Cloud, where I specialize in email personalization, journey automation, and SQL segmentation. My passion for front-end development drives my commitment to continuous improvement and delivering exceptional user experiences.

During my internships, I gained hands-on experience as a Marketing Cloud Email Specialist, where I developed marketing campaigns that significantly boosted client sales. I programmed personalized cloud pages using SSJS and AMPscript, and created journeys for various campaigns utilizing SQL segmentation. My work with notable clients such as Aeroméxico and Grupo Bafar has honed my skills in technical design and integration within the Marketing Cloud environment.

With certifications in Salesforce Marketing Cloud and AI, I am eager to leverage my skills in a dynamic team that values innovation and growth. I thrive in collaborative environments where I can contribute to impactful projects and continue to expand my expertise in marketing technology.

Experience

Work history, roles, and key accomplishments

Marketing Cloud Email Specialist

CAPPTUS

Jan 2025 - Present (5 months)

Implemented solutions within the Marketing Cloud Engagement environment and participated in discovery sessions to gather client technical requirements. Executed integrations between CRM and Marketing Cloud through the connector, and segmented users using filters and SQL queries. Created personalized email templates and Cloud Pages using AMPscript, HTML, and CSS.

CRM SQL Queries AmpScript HTML CSS Technical Design User Segmentation

Marketing Cloud Email Specialist

CAPPTUS

May 2024 - Present (1 year 1 month)

Developed marketing campaigns to boost client sales and programmed behavior and personalized cloudpages using SSJS and AMPscript. Created journeys for different campaigns using SQL segmentation and earned a Salesforce Email Specialist certification.

Marketing Campaigns SSJS AmpScript Segmentation Salesforce Marketing Cloud

Tester and Analyst Assistant

SIGOB S.A. DE C.V.

Sep 2022 - Present (2 years 9 months)

Facilitated data cleaning for testing purposes in xlsx files. Reviewed and drafted use cases during development, interpreting the functionality of systems in development.

Data Cleaning System Functionality Interpretation Testing

Education

Degrees, certifications, and relevant coursework

UNIVERSIDAD TECNOLÓGICA DE SAN LUIS RÍO COLORADO

Bachelor's Degree, Software Development and Management Engineering

Completed a Bachelor's Degree in Software Development and Management Engineering. Gained expertise in software development methodologies, project management, and various programming paradigms.

UNIVERSIDAD TECNOLÓGICA DE SAN LUIS RÍO COLORADO

Associate Degree, Information Technologies, Specialized in Multi-platform Software Development

Obtained an Associate Degree in Information Technologies with a specialization in Multi-platform Software Development. Focused on developing software solutions across various platforms and understanding core IT principles.