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Francesco Guerritore

@francescoguerritore

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I am a content marketing specialist skilled in SEO, copywriting, and SaaS growth.

Cambodia

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What I'm looking for

I want a SaaS marketing role where I craft onboarding and product storytelling, drive growth via SEO and email, and collaborate with international, data-driven teams to scale content and improve customer activation.

I am a content marketing specialist with a BA in International Journalism and a CELTA, bringing international experience across Europe and Asia and a focus on SaaS growth marketing. I turn complex information into clear, engaging content that drives leads and customer engagement.

I have delivered measurable results: SEO blogs that drove +35% organic traffic in three months, lead magnets that produced 100+ qualified leads, and social campaigns that increased engagement by 120%. I support content strategies for recruitment and product-focused platforms.

As a teacher and instructional designer, I developed repeatable frameworks for Cambridge exam prep and created clear educational resources—skills I apply to onboarding docs, product tutorials, and knowledge bases. My background in journalism sharpens my research, editing, and storytelling abilities.

I work with SaaS marketing tools (Pipedrive, LinkedIn Sales Navigator, Scrap.io, Lemlist) and advanced AI LLMs (ChatGPT, Copilot, Gemini) to scale content and automate workflows. I seek to join collaborative, international SaaS teams where I can drive product storytelling and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Freelance English Teacher

Current

Self Employed

Jun 2021 - Present (4 years 2 months)

Developed repeatable learning frameworks and Cambridge exam prep materials that helped C1 and B2 students obtain Cambridge certifications and simplified complex content for diverse learners.

Instructional Design Curriculum Development Educational Content TESOL Remote Teaching

Project Trainer

PNRR 3.1 Project

Jun 2024 - Nov 2024 (5 months)

Specialized in PET Cambridge B1 exam training for teachers and created clear, targeted educational resources and goals to scale training and onboarding.

Training Curriculum Design Educational Content Onboarding Project Coordination

Content & Social Media Specialist

Oriental Career

Oct 2020 - Mar 2021 (5 months)

Created social media campaigns that increased engagement by 120% and supported content strategy for a recruitment platform.

Social Media Content Strategy Campaign Management Copywriting SEO Analytics Recruitment Marketing

Content Marketing Specialist

SEO Plants

Nov 2020 - Feb 2021 (3 months)

Wrote SEO blogs that increased organic traffic by 35% over three months and produced lead magnets that generated 100+ qualified leads.

SEO Copywriting Content Strategy Keyword Research Lead Generation Analytics Content Research

Education

Degrees, certifications, and relevant coursework

Stafford House

CELTA, English Language Teaching

2024 -

Activities and societies: Specialized in PET (Cambridge B1) exam preparation and developed targeted instructional resources for teachers.

Completed CELTA certification at Stafford House London in 2024 with a focus on practical teaching methodologies for English learners.

Liverpool John Moores University

Bachelor of Arts, International Journalism

2017 - 2020

Activities and societies: Developed strategies to simplify complex material and created targeted educational resources, skills transferable to content marketing.

Completed a Bachelor of Arts in International Journalism, focusing on journalism and content creation from 2017 to 2020.