At SGV & Co. (EY-Parthenon), I conducted market research, market sizing, competitor analysis, and pricing studies across client engagements. I developed business cases to assess growth opportunities and commercial feasibility.
I evaluated FMCG trade promotion effectiveness, contributing to a 10% improvement in promotional ROI. I also led capability-building programs for merchandisers and designed training initiatives for distributor sales representatives, contributing to improved reporting compliance and sales growth for newly launched products.
