DJ Cruz

Led the research team in delivering market, industry, and competitive analyses to support venture capital investment decisions across Southeast Asia. Supervised deal sourcing, startup screening, and due diligence while improving research workflows and reporting frameworks.

Led the Manila analyst team handling Australian projects by balancing workloads, assigning tasks, and facilitating daily scrums with offshore counterparts. Improved research processes, optimized tools, and conducted regular team check-ins and KPI evaluations.

Led and coached research analysts to improve output quality, developed internal tools to streamline programming tasks, and reviewed team workflows. Independently managed large-scale projects, conducted QA on offshore outputs, and supported team coordination.

Led brand tracking studies and performed complex data analysis, from survey programming to charting, including index scoring and advanced techniques.

Led end-to-end research projects, from proposal development and questionnaire design to data collection and report writing. Facilitated focus group discussions, coordinated with fieldwork teams, and ensured adherence to research ethics and quality standards.

Encoded and organized survey data in SPSS; supported researchers in data processing and analysis.

Assisted with data entry, proposal review, survey checks, and quality control across research departments.

Bachelor of Arts in Communication Research from the Polytechnic University of the Philippines, completed in 2019.