Folasade Seun Irinoye
@folasadeseunirinoye
Results-driven content writer with expertise in SEO and audience engagement.
What I'm looking for
I am a results-driven content writer with over 2 years of experience creating compelling and engaging content across various industries, including lifestyle, business, and technology. My expertise lies in crafting articles, blog posts, social media content, and product descriptions that resonate with target audiences. I have a proven ability to conduct in-depth research, ensuring that my content is accurate, informative, and relevant. I adapt my writing style and tone to match client needs and brand voice, which has helped me deliver high-quality content under tight deadlines while maintaining attention to detail.
In my current role as a Content Writer for Ordinary People NG, I have produced and published over 20 in-depth monthly articles, significantly increasing organic traffic and audience engagement. I oversee the art and culture section as Section Editor, ensuring that content quality meets editorial standards. My previous experience at Upskill Digital Institute allowed me to enhance brand reach and engagement through targeted content strategies, achieving a remarkable improvement in ROI. I am committed to continuous learning and staying updated with industry trends to maintain content relevance and audience interest.
Experience
Work history, roles, and key accomplishments
Content Writer
Ordinary People NG
Aug 2024 - Present (11 months)
Produced and published over 20 in-depth monthly articles on art, culture, fashion, and makeup, aligning with brand voice to engage a readership exceeding 100,000 monthly. Increased organic traffic by optimizing content for SEO, performing keyword research on 50+ terms per project, and managing metadata for 100+ pieces to enhance search visibility.
Content Writer (Digital Marketing Manager)
Upskill Digital Institute
Mar 2023 - Dec 2023 (9 months)
Boosted audience engagement by creating high-quality blog posts, email marketing content, and social media copy, aligning with brand voice and achieving a 20% click-through rate. Developed compelling and creative content for web platforms by 78%, adapting writing style to target audiences and ensuring consistency with brand guidelines across campaigns.
Education
Degrees, certifications, and relevant coursework
University of Ibadan
Master of Science, Sustainable Development Practice
Pursued a Master of Science in Sustainable Development Practice, focusing on interdisciplinary approaches to global challenges. Gained expertise in sustainable practices and development strategies.
Obafemi Awolowo University
Bachelor of Arts, Literature in English
Completed a Bachelor of Arts in Literature in English, developing strong analytical and critical thinking skills. Focused on literary analysis and effective communication.
Availability
Location
Authorized to work in
Job categories
Skills
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