Florin Gaina
@floringaina
Experienced UI/UX Designer with a product mindset and 10+ years.
What I'm looking for
As a seasoned UI/UX Designer with over a decade of experience, I specialize in crafting intuitive and scalable SaaS experiences. My passion lies in solving product challenges by designing elegant, human-centered solutions that resonate with users. I have a proven track record of enhancing user experiences and driving measurable growth through thoughtful design.
Currently, I am a Senior Product Designer at Pretty Damn Quick, where I designed and launched a suite of high-conversion Shopify checkout extensions. My work has directly contributed to increased average order value (AOV) and conversion rates for merchants. I take pride in my holistic approach, ensuring that my designs align with fulfillment, operations, and customer retention strategies.
Throughout my career, I have supported early-stage startups in defining their product vision and user flows, helping them secure funding and accelerate validation cycles. My experience spans various industries, and I have successfully led rebranding initiatives and UX improvements that enhance user satisfaction and engagement.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Pretty Damn Quick
Feb 2023 - Present (2 years 5 months)
Designed and launched a suite of high-conversion Shopify checkout extensions, including upsells and delivery promises. These features increased AOV and conversion rates for merchants, optimizing revenue throughout the customer journey.
Senior Product Designer
gener8tor
Aug 2022 - Feb 2023 (6 months)
Supported early-stage startups in defining product vision and user flows, helping secure funding. Built rapid prototypes for Web3 and gamified products, and provided strategic UX guidance.
Product Designer
Grocerkey
Oct 2015 - Aug 2022 (6 years 10 months)
Designed GrocerKey’s eCommerce platform from scratch, integrating EBT payments and collaborating with stakeholders to drive the company’s acquisition by Point Pickup.
Senior Product Designer
PointPickup
Aug 2021 - Aug 2022 (1 year)
Directed a full rebrand across platforms, modernizing the experience and aligning with business goals. Led UX improvements that increased delivery partner satisfaction and engagement.
Independent Contractor
Indie
Jan 2010 - Jan 2015 (5 years)
Designed for clients globally, contributing to products like Ghost Music and ctrl.me. Specialized in branding and UX for mobile and web apps, focusing on early-stage MVPs.
Education
Degrees, certifications, and relevant coursework
Politehnica University of Bucharest
Industrial Engineering
Interaction Design Foundation
Certified Senior Product Designer, Design
Completed courses on creating intuitive products by imitating physicality and the psychology of product design.
Micro1
Certification, Design
Certified Senior Product Designer focusing on advanced design principles.
Availability
Location
Authorized to work in
Job categories
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