Open to opportunities

Florin Gaina

@floringaina

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Experienced UI/UX Designer with a product mindset and 10+ years.

Romania

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What I'm looking for

I am looking for opportunities that allow me to leverage my design expertise in creating impactful user experiences while collaborating with innovative teams.

As a seasoned UI/UX Designer with over a decade of experience, I specialize in crafting intuitive and scalable SaaS experiences. My passion lies in solving product challenges by designing elegant, human-centered solutions that resonate with users. I have a proven track record of enhancing user experiences and driving measurable growth through thoughtful design.

Currently, I am a Senior Product Designer at Pretty Damn Quick, where I designed and launched a suite of high-conversion Shopify checkout extensions. My work has directly contributed to increased average order value (AOV) and conversion rates for merchants. I take pride in my holistic approach, ensuring that my designs align with fulfillment, operations, and customer retention strategies.

Throughout my career, I have supported early-stage startups in defining their product vision and user flows, helping them secure funding and accelerate validation cycles. My experience spans various industries, and I have successfully led rebranding initiatives and UX improvements that enhance user satisfaction and engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Pretty Damn Quick

Feb 2023 - Present (2 years 5 months)

Designed and launched a suite of high-conversion Shopify checkout extensions, including upsells and delivery promises. These features increased AOV and conversion rates for merchants, optimizing revenue throughout the customer journey.

Shopify Product Design User Experience Conversion Rate Optimization Prototyping Customer Journey Mapping SaaS Human Centered Design Visual Design

Senior Product Designer

gener8tor

Aug 2022 - Feb 2023 (6 months)

Supported early-stage startups in defining product vision and user flows, helping secure funding. Built rapid prototypes for Web3 and gamified products, and provided strategic UX guidance.

Product Vision User Flows Prototyping Web3 Gamification UX Strategy

Product Designer

Grocerkey

Oct 2015 - Aug 2022 (6 years 10 months)

Designed GrocerKey’s eCommerce platform from scratch, integrating EBT payments and collaborating with stakeholders to drive the company’s acquisition by Point Pickup.

Ecommerce Payment Integration UX Design Product Strategy Mobile Apps Fulfillment Tools

Senior Product Designer

PointPickup

Aug 2021 - Aug 2022 (1 year)

Directed a full rebrand across platforms, modernizing the experience and aligning with business goals. Led UX improvements that increased delivery partner satisfaction and engagement.

Branding Partner Engagement User Experience Collaboration Stakeholder Management Customer Satisfaction

Independent Contractor

Indie

Jan 2010 - Jan 2015 (5 years)

Designed for clients globally, contributing to products like Ghost Music and ctrl.me. Specialized in branding and UX for mobile and web apps, focusing on early-stage MVPs.

Branding UX Design Mobile Apps Web App Product Market Fit Design Strategy