Hafsa Nefouci
@hafsanefouci
Senior product designer specializing in B2B user experiences.
What I'm looking for
I am a Senior Product Designer with a strong focus on B2B experiences, dedicated to creating scalable solutions that enhance user experience (UX) and customer experience (CX). My work is driven by a passion for improving relationships between businesses and their customers, ultimately reducing churn and fostering loyalty.
In my current role as Lead Product Designer at Awell, I spearheaded a major redesign of the canvas builder, achieving a 32% increase in user activation and simplifying the onboarding process. My previous experience at Tint.ai involved enhancing user interaction within the Claims management system, resulting in a 25% increase in platform efficiency. I thrive in collaborative environments, having led over 20 projects as the sole designer, aligning product design with business goals across various teams.
With a Master’s in Management and Business Administration, I combine design expertise with strategic insights to drive product improvements. My core competencies include UX/UI design, product roadmapping, and agile methodologies, making me a valuable asset in any product-focused organization.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
Awell
Aug 2023 - Present (1 year 10 months)
Spearheaded a major redesign of Awell’s canvas builder, improving user activation by 32% and simplifying the user onboarding experience. Revamped the design system to enhance consistency and scalability, reducing development time by 20%. Led the delivery of 20+ projects as the sole designer.
Senior Product Designer
Tint.ai
Nov 2021 - Aug 2023 (1 year 9 months)
Enhanced user interaction within the Claims management and API integration system, leading to a 25% increase in platform efficiency. Conducted user research and usability tests that influenced product roadmap decisions.
Lead Product Designer & Manager
KIO
Nov 2020 - Jan 2023 (2 years 2 months)
Designed and implemented a marketing campaign based on consumer behavior analysis, achieving a 99% client satisfaction rate. Led sales prospecting and B2B lead generation efforts.
Head of Product & Technology
ALL IN, AD LAB
Sep 2019 - Nov 2020 (1 year 2 months)
Conducted market analysis and provided strategic recommendations for product improvements, increasing product engagement by 18%. Collaborated with senior leadership to align product vision with company goals.
Co-founder & Lead Product Designer
Huntease
Mar 2019 - May 2019 (2 months)
Developed core HR and management processes, improving team efficiency by 15%. Focused on aligning product design with business strategy to meet the startup's needs.
Education
Degrees, certifications, and relevant coursework
University of Mostaganem
Master’s, Management and Business Administration
2019 - 2020
University of Mostaganem
Bachelor’s, General Management
2016 - 2019
Tech stack
Software and tools used professionally
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