Hafsa NefouciHN
Open to opportunities

Hafsa Nefouci

@hafsanefouci

Senior product designer specializing in B2B user experiences.

Algeria

What I'm looking for

I seek a role that fosters innovation and collaboration, focusing on impactful product design.

I am a Senior Product Designer with a strong focus on B2B experiences, dedicated to creating scalable solutions that enhance user experience (UX) and customer experience (CX). My work is driven by a passion for improving relationships between businesses and their customers, ultimately reducing churn and fostering loyalty.

In my current role as Lead Product Designer at Awell, I spearheaded a major redesign of the canvas builder, achieving a 32% increase in user activation and simplifying the onboarding process. My previous experience at Tint.ai involved enhancing user interaction within the Claims management system, resulting in a 25% increase in platform efficiency. I thrive in collaborative environments, having led over 20 projects as the sole designer, aligning product design with business goals across various teams.

With a Master’s in Management and Business Administration, I combine design expertise with strategic insights to drive product improvements. My core competencies include UX/UI design, product roadmapping, and agile methodologies, making me a valuable asset in any product-focused organization.

Experience

Work history, roles, and key accomplishments

AW
Current

Lead Product Designer

Awell

Aug 2023 - Present (1 year 10 months)

Spearheaded a major redesign of Awell’s canvas builder, improving user activation by 32% and simplifying the user onboarding experience. Revamped the design system to enhance consistency and scalability, reducing development time by 20%. Led the delivery of 20+ projects as the sole designer.

Education

Degrees, certifications, and relevant coursework

UM

University of Mostaganem

Master’s, Management and Business Administration

2019 - 2020

UM

University of Mostaganem

Bachelor’s, General Management

2016 - 2019

Tech stack

Software and tools used professionally

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Hafsa Nefouci - Lead Product Designer - Awell | Himalayas