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Hafsa Nefouci

@hafsanefouci

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Senior product designer specializing in B2B user experiences.

Algeria

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What I'm looking for

I seek a role that fosters innovation and collaboration, focusing on impactful product design.

I am a Senior Product Designer with a strong focus on B2B experiences, dedicated to creating scalable solutions that enhance user experience (UX) and customer experience (CX). My work is driven by a passion for improving relationships between businesses and their customers, ultimately reducing churn and fostering loyalty.

In my current role as Lead Product Designer at Awell, I spearheaded a major redesign of the canvas builder, achieving a 32% increase in user activation and simplifying the onboarding process. My previous experience at Tint.ai involved enhancing user interaction within the Claims management system, resulting in a 25% increase in platform efficiency. I thrive in collaborative environments, having led over 20 projects as the sole designer, aligning product design with business goals across various teams.

With a Master’s in Management and Business Administration, I combine design expertise with strategic insights to drive product improvements. My core competencies include UX/UI design, product roadmapping, and agile methodologies, making me a valuable asset in any product-focused organization.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Designer

Current

Awell

Aug 2023 - Present (2 years 10 months)

Spearheaded a major redesign of Awell’s canvas builder, improving user activation by 32% and simplifying the user onboarding experience. Revamped the design system to enhance consistency and scalability, reducing development time by 20%. Led the delivery of 20+ projects as the sole designer.

User Experience Design Prototyping Usability Testing Figma Agile Methodologies Cross Functional Team Leadership Design Systems User Research Product Roadmapping Stakeholder Management

Senior Product Designer

Tint.ai

Nov 2021 - Aug 2023 (1 year 9 months)

Enhanced user interaction within the Claims management and API integration system, leading to a 25% increase in platform efficiency. Conducted user research and usability tests that influenced product roadmap decisions.

User Research Usability Testing API Integration Product Roadmapping Interaction Design Data Exchange Processes Agile Methodologies Stakeholder Management

Lead Product Designer & Manager

KIO

Nov 2020 - Jan 2023 (2 years 2 months)

Designed and implemented a marketing campaign based on consumer behavior analysis, achieving a 99% client satisfaction rate. Led sales prospecting and B2B lead generation efforts.

Digital Marketing Lead Generation Project Management Stakeholder Management Cross Functional Team Leadership Usability Testing Graphic Design

Head of Product & Technology

ALL IN, AD LAB

Sep 2019 - Nov 2020 (1 year 2 months)

Conducted market analysis and provided strategic recommendations for product improvements, increasing product engagement by 18%. Collaborated with senior leadership to align product vision with company goals.

Market Analysis Product Strategy User Centered Design Cross Functional Collaboration Agile Methodologies Stakeholder Management Product Roadmapping Strategic Recommendations User Research

Co-founder & Lead Product Designer

Huntease

Mar 2019 - May 2019 (2 months)

Developed core HR and management processes, improving team efficiency by 15%. Focused on aligning product design with business strategy to meet the startup's needs.

Team Efficiency Improvement HR Processes Task Management Product Strategy User Centered Design Agile Methodologies Stakeholder Management Customer Research