Hafsa Nefouci

I am a Senior Product Designer with a strong focus on B2B experiences, dedicated to creating scalable solutions that enhance user experience (UX) and customer experience (CX). My work is driven by a passion for improving relationships between businesses and their customers, ultimately reducing churn and fostering loyalty.

In my current role as Lead Product Designer at Awell, I spearheaded a major redesign of the canvas builder, achieving a 32% increase in user activation and simplifying the onboarding process. My previous experience at Tint.ai involved enhancing user interaction within the Claims management system, resulting in a 25% increase in platform efficiency. I thrive in collaborative environments, having led over 20 projects as the sole designer, aligning product design with business goals across various teams.

With a Master’s in Management and Business Administration, I combine design expertise with strategic insights to drive product improvements. My core competencies include UX/UI design, product roadmapping, and agile methodologies, making me a valuable asset in any product-focused organization.