Through the Marketing Launchpad Program, I ran Meta and Google Ads campaigns for Unleavables.com, a Shopify-hosted custom-print apparel store. A seven-day Meta campaign generated 4,493 impressions, 756 clicks, and four add-to-cart conversions.
I also ran a Google Search campaign that generated 15 conversions, and optimized its keywords, bids, and ad performance. For Homecrust India, I ran Amazon Ads for blackout curtains, generating 9,783 impressions and 51 clicks.
For Unleavables.com, I analyzed competitors and keywords, identified content and technical SEO opportunities, and created an SEO-focused dog-breed blog. I also developed a full-funnel content strategy and created reels and social media concepts for several brands and topics.
Before my marketing projects, I taught science at BIS, Muddibihal, where I created targeted parent communications and supported the admissions team, contributing to a 20% increase in student admissions. I also worked as a home tutor, sharing student progress updates that helped grow referral-based enrollments.
