Open to opportunities

Fernando Leon

@fernandoleon

Message

Enthusiastic Paid Social Specialist with a passion for digital marketing.

United Kingdom

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in digital marketing.

I am a dedicated Paid Social Specialist with over 7 years of experience in digital marketing and paid media strategies. My journey has been marked by a strong commitment to driving user acquisition and business growth through strategic paid campaigns. I have a proven track record of optimizing advertising campaigns across platforms like Meta Business Manager, where I have successfully scaled campaign budgets to meet and exceed targeted KPIs.

Throughout my career, I have crafted visually engaging ad banners using Adobe Photoshop and have implemented effective A/B testing to enhance campaign performance. My analytical skills allow me to create comprehensive campaign reports that provide valuable insights into key ad metrics. I am passionate about leveraging advanced tools, such as Hunch, to boost campaign performance and deliver exceptional ROI for my clients.

Experience

Work history, roles, and key accomplishments

Current

Paid Social Specialist

Current

Dedoles

Aug 2023 - Present (1 year 10 months)

As a Paid Social Specialist, I optimize advertising campaigns across Meta Business Manager, craft engaging ad banners, and scale campaign budgets to exceed targeted KPIs. My role involves comprehensive campaign analysis and effective A/B testing to enhance ROI.

Adobe Photoshop A B Testing Campaign Analysis ROI Optimization Digital Marketing Paid Media User Acquisition

Marketing Specialist

Neletab

Apr 2023 - Mar 2024 (11 months)

In my role as a Marketing Specialist, I optimize advertising campaigns on Meta, manage email marketing automation with Klaviyo, and oversee Shopify administration, contributing to effective content strategies.

Klaviyo Email Marketing Shopify Content Strategy Campaign Optimization Digital Marketing Automation User Engagement Performance Metrics

Co-founder and Marketing Specialist

Design Husky

Feb 2017 - Jul 2023 (6 years 5 months)

As Co-founder and Marketing Specialist, I developed B2B strategies using Meta and Google Ads, managed email marketing campaigns, and optimized landing pages to enhance user experience and conversion rates.

B2B Marketing Meta Ads Google Ads Email Marketing Landing Page Optimization Campaign Management Digital Strategy User Experience CRM Management

Associate Founder

Zephyr Gear

Jan 2014 - Feb 2017 (3 years 1 month)

As an Associate Founder, I focused on brand and product design, developed business strategies to meet sales targets, and created engaging social media content to drive brand awareness.