At Wellhub, I own the end-to-end lifecycle of the Commercial Platform, supporting enterprise and SMB clients across pricing, SKUs, contracts, waivers, and migrations. I designed and launched a new SKU rollout to 20K clients in one day, replacing a six-month manual process.
I also own the product strategy and development of Wellhub’s B2B and B2C referral experience. I launched the first Referral Product and led its rollout to 12K clients, enabling 1M+ subscribers across 13 countries to access the experience.
At Neoway, I led B2B SaaS financial products for portfolio assessment and customer segmentation, partnering with Data Science teams to turn complex financial data into scalable products. At Citibank, I led the strategy and development of Open Finance across three regulatory phases, including APIs, a consent management portal, and instant payment initiation capabilities.
Earlier at Banco BV, I worked on Open Finance and innovation initiatives involving AI, OCR, and IoT, and developed a blockchain-based product from concept to prototype. I also managed capital adequacy metrics, Basel indicators, and regulatory reporting to the Central Bank.
