Open to opportunities

Fernanda Parra

@fernandaparra

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Brand & marketing graphic designer transforming ideas into strategic visual experiences across digital and print.

Mexico

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What I'm looking for

I’m looking for a role where I can design brand and marketing visuals with cross-functional teams—creating social content, campaign assets, and visual identities across digital and print, with room to lead and teach creative workshops.

I’m a Brand & Marketing Graphic Designer with 7+ years of experience in branding, marketing, digital content, and visual communication. I specialize in transforming ideas into strategic visual experiences by combining design, photography, video, and storytelling to strengthen brands.

In my freelance work and as a Creative Workshop Instructor, I design social media content and digital marketing campaigns, develop visual identities and marketing materials for independent brands, and produce photography and video content for digital platforms. I also plan and teach creative workshops focused on art, creativity, and visual communication.

Most recently, as a Senior Graphic Designer, I designed digital marketing campaigns, social media content, and promotional materials, and led and supervised a team of four designers to ensure quality and timely delivery. I developed templates and creative assets to streamline design workflows while collaborating with multidisciplinary teams on branding and marketing projects.

Earlier, I supported educational and editorial content at Hablemos Arte by researching and developing art history resources, writing content for Instagram, YouTube, podcasts, and educational materials, and organizing editorial resources. I also created internal communication materials and adapted visual identities across digital and print formats at Portavoz Comunicación Interna, partnering with clients and communication teams to deliver creative projects.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer & Instructor

Current

Freelance

Jan 2026 - Present (6 months)

Design social media content and digital marketing campaigns for independent brands, including visual identities, marketing materials, and photo/video content. Also plan and teach creative workshops focused on art, creativity, and visual communication.

Social Media Creative Visual Identity Marketing Materials Photography Video Content Creative Workshops visual communication Storytelling

Senior Graphic Designer

Evek.mx

Jan 2025 - Jan 2026 (1 year)

Designed digital marketing campaigns and social media content, and created promotional materials. Led and supervised a team of four designers and developed templates/creative assets to streamline design workflows.

Marketing Campaigns Social Media Content Promotional Materials Team Leadership Templates

Freelance Graphic Designer

PsiKids

Jan 2018 - Jan 2025 (7 years)

Designed social media content and promotional materials, and created educational graphics and learning resources. Produced photography, video, and multimedia content while supporting the evolution of the organization’s visual identity.

Social Media Design Promotional Materials Photography Video Content Multimedia Content Visual Identity Adobe Illustrator Adobe Photoshop adobe indesign Adobe Premiere Pro Figma Canva

Content Curator

Hablemos Arte

Jan 2022 - Jan 2023 (1 year)

Researched and developed educational content for Art History courses and wrote content for Instagram, YouTube, podcasts, and educational materials. Supported campaign concepts and organized editorial resources for course-related materials.

Educational Content Development Art History Content Writing Content For Instagram YouTube Content Social Media Design Editorial Resources Organization Editorial Design Visual Storytelling

Graphic Designer & Social Media Manager

Portavoz Comunicación Interna

Jan 2018 - Jan 2022 (4 years)

Designed social media content and digital marketing campaigns, and developed internal communication materials and corporate assets. Adapted visual identities across digital and print formats and collaborated with clients and communication teams on creative projects.

Social Media Creative Internal Communications Design Brand Management Print Design Presentation Design Photography Video Content Email Marketing

Graphic Design Intern

La Comitiva Creative Agency

Jan 2017 - Present (9 years 6 months)

Designed content for social media platforms and supported branding and corporate design projects. Also assisted with photography and audiovisual production and edited photography and video content.