Open to opportunities

Gabriela Chavez

@gabrielachavez

Message

I build strategic brand identities, visual systems, and packaging that help businesses grow.

Colombia

Message

What I'm looking for

I'm looking to create meaningful brands through strategy, visual identity, packaging, and intentional design, helping businesses communicate clearly, build trust, and grow with confidence.

At UNLOCK Studio, I develop strategic brand identities, visual systems, and brand guidelines, leading creative direction from concept through final execution.

I design branding, packaging, presentations, and marketing materials that help brands communicate their purpose with clarity and consistency. My work combines creativity and strategic thinking to build trust and create lasting impact.

I've led a complete rebranding project for a personalized-products brand and developed academic branding projects for La Mesa, ATENEASA Studio, AUREM, PEDSHOP, and MarketPlus.

My experience also includes creating social content and managing brand presence for Yango | Pro Drivers and Kerigma. I bring a detail-oriented approach to visual storytelling, marketing, and intentional design.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Identity Designer

Current

UNLOCK Studio

Jan 2026 - Present (7 months)

Developed strategic brand identities, visual systems, and brand guidelines. Led creative direction from concept to final execution, designing branding, packaging, presentations, and marketing materials.

Brand Identity Brand Strategy Brand Identity System Brand Guidelines Creative Direction Packaging Design Presentation Design Marketing Materials

Brand Identity Designer

Academic Marketing Projects

Jan 2026 - Dec 2026 (11 months)

Developed complete branding projects including brand strategy, visual identity, packaging, and marketing materials for various academic clients.

Brand Identity Brand Strategy Visual Identity Packaging Design Marketing Materials

Brand Identity Designer

Freelance

Jan 2026 - Dec 2026 (11 months)

Led the complete rebranding process for a personalized products brand. Redesigned the visual identity to improve brand positioning and consistency.

Brand Identity Visual Identity Product Positioning

Content Creator & Social Media Manager

Yango | Pro Drivers

Jan 2024 - Dec 2025 (1 year 11 months)

Planned and created digital content for social media platforms. Managed community communication and brand presence, designing promotional materials aligned with brand objectives.

Content Creation Social Media Management Community Management Promotional Design

Content Creator

Kerigma | Christian Youth Group

Jan 2023 - Dec 2024 (1 year 11 months)

Designed visual content for events, campaigns, and daily communication. Supported social media strategy and community engagement.

Visual Content Design Social Media Strategy Community Engagement

Founder

Creative Design

Jan 2021 - Dec 2022 (1 year 11 months)

Created personalized products and promotional designs. Managed customer communication and order processes, developing branding and visual content for the business.

Personalization Promotional Design Order Management Branding Visual Content