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Fernanda Medel ArayaFA
Looking for a job

Fernanda Medel Araya

@fernandamedelaraya

I build institutional communication strategies, digital campaigns, and engaged online communities.

Spain
Message

What I'm looking for

I'm looking to contribute to corporate, institutional, or cultural communication teams through digital strategy, content creation, social media management, and data-informed campaigns that strengthen visibility and engagement.

I've developed institutional communication campaigns and managed digital communities for Universidad Central de Chile, strengthening brand visibility and engagement across digital channels.

I'm currently shaping digital communication strategy, social media content, and performance analysis for Asociación Española de Críticos de Arte, coordinating with cultural institutions, partners, and artists. I use KPIs, reach, and engagement metrics to optimize communication initiatives.

At Palo Alto Networks, I provide administrative and operational support across departments, coordinate schedules and corporate events, and deliver professional service to national and international visitors.

My work brings together journalism, corporate and institutional communications, digital marketing, audiovisual production, and stakeholder management. I'm pursuing a PhD in Audiovisual Communication, Advertising, and Public Relations at Universidad Complutense de Madrid.

Experience

Work history, roles, and key accomplishments

Palo Alto Networks logoPN
Current

Administrative Assistant

Palo Alto Networks

Jan 2026 - Present (8 months)

Manage front desk operations and provide professional assistance to national and international visitors. Coordinate schedules and support the organization of corporate meetings and events.

Education

Degrees, certifications, and relevant coursework

Universidad Complutense de Madrid logoUM

Universidad Complutense de Madrid

Doctor of Philosophy, Audiovisual Communication, Advertising, and Public Relations

2025 -

Pursuing a PhD in Audiovisual Communication, Advertising, and Public Relations at Universidad Complutense de Madrid.

Universidad Complutense de Madrid logoUM

Universidad Complutense de Madrid

Master's Degree, Audiovisual Communication

2024 - 2025

Completed a Master's Degree in Audiovisual Communication for the Digital Age at Universidad Complutense de Madrid.

Universidad de Chile logoUC

Universidad de Chile

Bachelor's Degree, Journalism and Social Communication

2018 - 2023

Earned a Bachelor's Degree in Journalism and Social Communication from Universidad de Chile.

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