Favour Ota

I am a creative and data-driven content marketing professional with over 2 years of experience managing cross-platform digital campaigns. My journey has equipped me with the skills to build nurture workflows and optimize content performance using tools like HubSpot, Canva, and Google Sheets. I have a proven ability to write audience-focused copy, create engaging short-form videos, and automate marketing processes, turning raw metrics into actionable insights.

Currently, I serve as a Content & Community Associate at Goodwall, where I have successfully created short-form content that boosted challenge engagement by 45%. My role involves maintaining a social content calendar, collaborating with designers, and hosting live events to enhance audience retention. Additionally, my experience as a Digital Advocacy Content Creator for Yoma/ATINGI allowed me to produce impactful content on critical issues like climate change and inclusion, while managing paid content contracts and representing youth voices across Africa.

With a strong foundation in communications and social media, I have volunteered for the UNDP COP29 Campaign, amplifying youth climate advocacy through blogs and social media posts. I am eager to join a fast-moving team where I can scale up my impact and contribute to innovative marketing strategies.