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@favourobaka
Creative media professional passionate about digital marketing and branding.
I am a dynamic Creative Director and Digital Media Specialist with a proven track record in delivering innovative solutions in design, branding, and digital marketing. As the Founder and CEO of Balance Creatives, I leverage the power of multimedia and communication strategy to help brands gain visibility and achieve sustainable growth.
With over six years of experience, I have conceptualized and executed impactful creative projects for various organizations, government agencies, and corporate clients across Nigeria and internationally. My expertise spans graphic design, web development, digital marketing, and business consulting, allowing me to equip entrepreneurs and creatives with essential skills for personal and business growth.
Recognized with multiple awards and certifications, I am passionate about using creative innovation and strategic thinking to drive enterprise success and community impact. I thrive in environments that foster collaboration and creativity, and I am committed to making a positive difference through my work.
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Work history, roles, and key accomplishments
Office of Right Hon. Yusuf Adamu Gagdi
Mar 2025 - Present (8 months)
Designed and managed official graphic content, publicity materials, and digital creatives for the Honourable Member’s office and constituency engagements. Developed, maintained, and updated the official website and social media assets, ensuring timely, professional, and audience-relevant content.
Dinovate Solutions
Jan 2023 - Present (2 years 10 months)
Led the design, development, and deployment of multiple user-friendly, interactive websites. Created brand-consistent logos, banners, and graphic content to boost visual identity, while also managing domain registration, hosting, and ongoing site maintenance.
Christ Church Evangelism
Mar 2022 - Present (3 years 8 months)
Developed digital campaigns, managed social media content, and executed paid advertising strategies. Conducted competitor analysis to identify backlink and keyword opportunities, providing regular performance reports and strategic recommendations for campaign improvements.
Fistula Health Care Foundation
Mar 2022 - Present (3 years 8 months)
Oversaw volunteer engagement and tracked project progress, enhancing content delivery through continuous evaluations. Coordinated project logistics, documentation, and team performance.
House of Caire
Jan 2022 - Present (3 years 10 months)
Advised startups on business operations, logistics, marketing, and training, developing operational strategies and business plans to optimize efficiency and growth. Improved turnaround time by introducing new methods and systems.
Aplus Trainers
Jun 2021 - Present (4 years 5 months)
Analyzed systems and proposed enhancements to meet business needs, communicating requirements and collaborating with management to implement strategies. Improved project management practices and created comprehensive reports and documentation.
ActionAid Nigeria
Jun 2021 - Present (4 years 5 months)
Led project design, procurement, and implementation phases for the SLOC VAWG Project. Monitored performance, maintained vendor relationships, and streamlined operations, while also managing documentation and reporting processes.
My Take Initiative
Mar 2021 - Present (4 years 8 months)
Developed customized communication strategies that expanded the national client base and cultivated productive business relationships. Managed public communications during crisis situations, created engaging social media content, and implemented direct marketing initiatives.
Balance Seminar Networks
Mar 2019 - Present (6 years 8 months)
Delivered engaging speeches on capacity building and personal development. Researched and developed original content tailored to youth and professional audiences.
Balance Creatives
Mar 2019 - Present (6 years 8 months)
Led the overall vision, strategy, and business growth of the agency, overseeing creative direction and client project execution across various services. Built and managed a multidisciplinary creative team, fostering a culture of innovation and client-centered service, while also developing business partnerships and securing contracts.
Balance Seminar Networks
Sep 2018 - Present (7 years 2 months)
Managed project timelines, objectives, and logistics for multiple programs, facilitating workshops and coaching teams to increase productivity and meet targets. Developed proposals, reports, and content for seminars and conferences.
Verve Megaminds Network
Jan 2018 - Present (7 years 10 months)
Led projects focused on entrepreneurship, mind development, and community service, supervising volunteers and managing event logistics. Monitored project milestones and generated reports for stakeholders.
Degrees, certifications, and relevant coursework
Master of Business Administration, Business Administration
Currently pursuing an MBA to enhance business acumen and strategic management skills. This program focuses on advanced business operations, leadership, and enterprise development.
Bachelor of Science (Hons.), Computer Science
Completed a Bachelor of Science with honors in Computer Science. The curriculum covered fundamental and advanced topics in computer science, preparing for a career in technology and digital media.
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