Farida Mohammed
@faridamohammed
Results-driven marketing expert with a passion for digital ads and strategy.
KenyaWhat I'm looking for
As a seasoned marketing expert with a background in chartered accountancy, I bring a unique blend of financial acumen and creative flair to the table. With a proven track record of driving business growth through strategic digital ads and marketing campaigns, I am dedicated to helping businesses thrive in today's fast-paced digital landscape.
Throughout my career, I have honed my skills in social media strategy, content creation, and lead generation, with a keen eye for detail and a passion for delivering results. My expertise in Google Ads, SEO, and copywriting has enabled me to craft compelling brand stories that resonate with audiences and drive conversions.
With a strong background in operations and HR management, I am well-equipped to streamline processes, manage teams, and drive productivity. My experience in business development has taught me the importance of building strong relationships, identifying opportunities, and driving growth through strategic partnerships.
Experience
Work history, roles, and key accomplishments
Contributing Writer & Social Media Strategist
Asian Weekly Newspaper
Wrote monthly articles on small businesses accounting and tax guides, sales and business growth. Managed social media strategy and ad accounts for clients, resulting in 25% more follower growth and 60% increase in lead generation.
Part-time Business Development Manager
Enqodle
Nov 2022 - Nov 2023 (1 year)
Added 70% to current client base in 10 months by sealing deals with prospects through value addition and presentation skills. Managed prospects and business development through creative campaigns.
Operations & HR Manager
Samna Digital Media
Mar 2023 - Mar 2023 (0 months)
Streamlined daily operations, created SOPs, and managed employee conflicts and relations. Enhanced productivity and deliverables timelines to customers.
Chief Accountant & BD Manager
Mohammedi Associates
Jan 2011 - Jan 2022 (11 years)
Led team to streamline system process, conducted audits and reviews of accounting systems, and negotiated deals to seal contracts.
Business Head & Chief Account Manager
Mohammedi Associates
Jan 2010 - Jan 2022 (12 years)
Solved clients' problems in accounting errors, HR management, and general operations. Set up internal control systems and audited/reviewed accounting systems.
Education
Degrees, certifications, and relevant coursework
Institute of Chartered Accountants of India
Chartered Accountant, Accounting
Completed the Chartered Accountant program, gaining expertise in accounting principles and practices.
University of Mumbai
Bachelor of Commerce, Commerce
Pursued a Bachelor of Commerce degree, focusing on business principles, finance, and accounting.
Aleph
Certified Digital Ads Specialist, Digital Marketing
Completed certification in Digital Ads, enhancing skills in online advertising strategies.
London Business School
Certification, Business
Completed a course on Brand, Business & Behavior Alignment, focusing on strategic marketing insights.
Certified Google Ads Expert, Digital Marketing
Achieved certification as a Google Ads Expert, demonstrating proficiency in Google Ads management.
Udemy
Certification, Marketing
Completed courses in Marketing Strategy & Analysis and Copywriting, enhancing marketing communication skills.
Alison
Certification, Digital Marketing
Completed a course in Meta Ads, focusing on advertising strategies across social media platforms.
Coursera
Certification, Business
Completed various courses enhancing skills in digital marketing and business strategies.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Job categories
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