Fareeha Khalid
@fareehakhalid
I grow client accounts, campaigns, and retention across FMCG, agency, and digital marketing.
PakistanWhat I'm looking for
I've managed campaigns and client projects for Nestlé, Coca-Cola, Hyundai, Haleeb, Insignia, and Triaction, contributing to a 25% increase in campaign ROI and a 30% increase in consumer engagement. At Activemedia, I owned end-to-end delivery for five-plus Nestlé brands and maintained 100% brand retention during my tenure.
I'm currently leading content and SEO strategy for 10+ concurrent client projects at Aberrant Digital Services, while managing a two-person team and optimizing campaigns for conversions and ROI. My independent consulting work delivered 90%+ client retention across 100+ academic and research projects, supported by hands-on experience in CRM, paid media, SEO, analytics, sales, and operations.
Experience
Work history, roles, and key accomplishments
Content Marketing Manager
Aberrant Digital Services
Aug 2025 - Present (1 year 1 month)
Manage content and SEO strategy across 10+ concurrent client projects, leading a 2-person team and aligning content with client objectives.
Education
Degrees, certifications, and relevant coursework
University of Engineering and Technology
Master of Business Administration, Business Administration
Pursued an MBA degree from the University of Engineering and Technology, completing in 2019.
Forman Christian College and University
Bachelor of Arts (Honours), Arts
Earned a Bachelor of Arts with Honors from Forman Christian College and University in 2015.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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