At Schneider Electric, I lead content projects, event branding, and campaign execution for launches across markets. For a US services plan launch, I led event branding and execution, driving awareness and collaboration with 200+ Services Sales Provider.
I also streamlined cross-functional coordination for social media campaigns across smart homes, AI-ready data centres, and building automation. This work contributed to 6 million LinkedIn followers for SE, alongside my management of agency partnerships and vendor budgets.
Previously, as Assistant Project Lead at Schneider Electric, I conceptualized and executed cross-channel promotional content for a strategic offer in the Indian residential market, generating 46.2M impressions, 1.25M OTT views, and a 248K+ increase in website traffic. I also shaped branding for Elecrama and SE’s 60th anniversary tour.
At Max Life Insurance, I was a Marketing Intern, creating explainer videos and content for native marketing initiatives. I also analyzed marketing trends and consumer insights to inform digital advertising strategy.
