Faith Kasina

Serve as a force multiplier for high-growth founders, acting as a strategic collaborator to bridge the gap between executive vision and business execution.

Optimize executive time and priorities through proactive stakeholder management, systems improvement, and owner-level thinking.

Leverage a global network of 3,000+ partners and the Athena Nairobi Hub community to deliver unconventional soluti

Identifying and initiating contact with high-potential B2B leads to scale reputation management solutions.

Managing the full sales pipeline and CRM data to optimize lead conversion and market intelligence.

Facilitating strategic introductions and product demonstrations for global clients.

As a Sales Executive at Optimise Outsourcing, I drive end-to-end B2B and B2C acquisition strategies that align business objectives with measurable growth outcomes. My focus is on creating data-driven sales solutions that bridge customer insight, operational efficiency, and sustainable revenue performance.

Key Responsibilities & Achievements:

Spearhead lead generation and conversion strategies ac

-Designed and implemented affiliate marketing strategies that resulted in 70% growth in referral traffic for partnered brands.
-Monitored and analyzed campaign performance using tools like Google Analytics, identifying key optimization areas that improved conversions by 80%.
-Created content and marketing assets for affiliate promotions, driving engagement and click-through rates.

*Conducted detailed data analysis on [specific dataset], identifying key trends that informed business decisions.
*Built interactive dashboards in Excel/SPSS, enabling teams to visualize KPIs and make data-driven decisions.
*Developed forecasting models that accurately predicted sales trends, improving planning and resource allocation.
*Collaborated with a team to prepare presentations for stakeho

-Spearheaded the analysis of sales trends using Excel, leading to a 15% increase in monthly sales through targeted customer engagement strategies.
-Developed and executed data-driven marketing campaigns that resulted in a 20% growth in brand awareness across digital platforms.
-Collaborated with cross-functional teams to optimize pricing strategies, increasing client retention by 10%.
-Built and m

Pursuing a Bachelor of Science in Economics and Statistics at the University of Nairobi, expected to complete in 2026.