At MorStay Media, I translated complex client briefs into business KPIs, user stories, and technical acceptance criteria. I also orchestrated delivery of two internal campaign tool MVPs and developed Excel dashboards that reduced reporting turnaround cycles by 40%.
I used SQL to analyze post-campaign metrics and built a regional benchmark database to support business development. My workflow and data-flow analysis helped reduce operational inquiries by 20% and improve campaign delivery.
Previously, as Program Manager at Specialized Housing Inc., I led a CRM rollout and system migration across 12 sites, improving reporting accuracy and data integrity by 30%. I also developed Tableau dashboards for senior leadership and analyzed operational data to support resource allocation.
