Fairooz Nazar

Sole designer taking the product from 0 to 1 to closed beta across stays, flights, and membership, owning the full design function alongside engineering. Designed a travel calendar and built the membership and rewards experience, brand identity, and design system.

Championed and led Hotstar X, the platform's largest redesign across 23 countries and 9 platforms, growing it from a weekend jam session into a transformation involving 10 designers and hundreds of engineers, shipped to 300M+ users. Drove a 15% increase in visitor-to-viewer conversion through discovery strategy and A/B experimentation.

Designed the browse sheet for easier content comparison, driving +1.7% platform watchtime, +23% trailer sampling, and +25% watchlist usage. Pioneered artwork optimisation (GAP), testing mobile-optimised posters to lift CTR by 50% and watchtime by 0.44%.

Led the Disney+ India launch, integrating Disney+ content in regional languages into the Hotstar app. Optimised search funnels through iterative testing and UI refinements, improving search conversion.

Led digitisation of Demat account opening, moving from paper to one of India's first fully online Aadhaar-based onboarding flows. Reduced account rejection rates by 40% through clearer guidance and document UX, and designed goal-based investing features.

Worked on social performance marketing campaigns and conversion-focused landing pages.

Pursued a Bachelor of Commerce (Honours) degree at Hans Raj College, University of Delhi from 2011 to 2014.