Ezequiel Anibal
@ezequielanibal
Dynamic marketing manager with a proven track record in growth.
What I'm looking for
I am a results-driven marketing manager with extensive experience in driving sustainable sales and profitability in the Power Tools business unit at Robert Bosch. My strategic initiatives led to a remarkable 60% growth in revenue and market share, alongside a 15% year-over-year growth in Measuring Tools sales. I successfully developed and implemented the Bosch Range 2.0 strategy, achieving record sales volume growth of 43% and 114% in two product segments.
Throughout my career, I have demonstrated a strong ability to navigate market challenges and optimize pricing strategies, resulting in significant improvements in gross margin. My leadership in organizing major events, such as Expo Huila and the Mining Conference, has further contributed to our turnover. With a solid foundation in product management and digital factory operations, I have consistently improved product development processes and launched successful products that meet customer needs.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Robert Bosch Power Tools
Mar 2022 - Present (3 years 3 months)
Managed sustainable sales and profit for the Power Tools business unit, achieving 60% growth in revenue and market share. Developed and implemented marketing strategies leading to record sales volume growth and improved profitability across product segments.
Product Manager
Robert Bosch Power Tools
Jun 2021 - Jan 2022 (7 months)
Collaborated with cross-functional teams in the development of vacuum cleaners, conducting market research and competitor analysis to inform product positioning and launch strategies.
Software Product Manager
Robert Bosch Power Tools
Apr 2020 - Mar 2021 (11 months)
Led product launches from discovery to QA, improving product development processes by 30% through Scrum and collaboration tools. Conducted market research to identify revenue opportunities.
Co-founder / Product Manager
Sswap
Mar 2020 - Apr 2020 (1 month)
Launched a user-friendly marketplace platform, developing a go-to-market strategy that acquired 20 early adopters in one month. Conducted market research to drive user growth.
Technical Project/Product Manager
Huawei
Sep 2016 - Sep 2018 (2 years)
Led product launches for telecommunication solutions, managing project scope, budgeting, and delivery. Achieved significant cost reductions and timely project completion.
Education
Degrees, certifications, and relevant coursework
Henley Business School at University of Reading
Master of Science, Entrepreneurship & Leadership
2018 - 2019
Grade: Merit
Completed a Master of Science in Entrepreneurship & Leadership, focusing on innovative business strategies and leadership skills necessary for driving entrepreneurial ventures.
Chongqing University of Post and Telecom
Bachelor of Science, Telecom Engineering
2012 - 2016
Grade: Distinction
Earned a Bachelor of Science in Telecom Engineering, gaining comprehensive knowledge in telecommunications systems, network design, and engineering principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
lalaregalo.comJob categories
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