At my Berlin studio, I develop visual identities, editorial, and packaging for startups and cultural clients, translating strategic briefs into brand systems across digital and print.
As Co-Founder & Art Director at Fiction Design Ltd, I directed brand strategy and creative execution for 50+ clients across culture, tech, hospitality, and wellness. I created identities from concept through guidelines, with practical rules teams could apply.
I built repeatable identity systems and typography frameworks that kept brands consistent across web and print. I also directed designers, freelancers, and vendors on 15+ major brand and campaign projects.
I bring AI-assisted workflows into concepting, moodboards, and variant exploration while keeping final art direction and quality control hands-on. I recently completed Fired Up’s AI-Native Designer program, focused on design systems and AI-supported exploration.
