In my current affiliate and performance marketing work, I test campaigns in lead generation, email-submit, and nutra verticals. I work with Meta Ads, creatives and copy, landing pages, and affiliate tracking to assess campaign performance.
I use metrics such as CTR, CPC, CPA, conversion rate, payout, ROI, and ROAS to evaluate campaign viability. When performance declines, I research new market angles and test refreshed creative concepts and copy.

