Open to opportunities

Ethiopia Woldemariam

@ethiopiawoldemariam

Message

I turn marketing and financial data into forecasts, dashboards, and actionable decisions.

Canada

Message

What I'm looking for

I'm looking for an analytics role where I can use Python, R, SQL, and BI tools to turn complex data into actionable marketing, financial, or operational decisions.

I've supported marketing strategy at Trayn Consulting by tracking campaign KPIs, building real-time Power BI dashboards, and turning Python and R analysis into targeting and messaging recommendations.

At ACSA at the University of Victoria, I built Excel and R budget models for more than 15 annual events, improving expense and revenue tracking and informing fund reallocation decisions.

I've also improved AI reasoning at Outlier AI by analyzing mathematical datasets, validating solutions, and identifying failure patterns across algebra, calculus, probability, and statistics.

My projects include LSTM stock-price forecasting and sales performance analysis, where I use statistical analysis, exploratory data analysis, and visualization to communicate practical insights.

Experience

Work history, roles, and key accomplishments

Marketing Analyst Intern

Trayn Consulting Inc.

May 2025 - Dec 2025 (7 months)

Tracked and reported on key marketing KPIs using Python and R, and built interactive Power BI dashboards to monitor campaign performance. Designed predictive models to forecast customer behavior and segment audiences.

Python R Power BI KPI Tracking predictive modeling Customer Segmentation Data Analysis

AI Math Analyst

Outlier AI

Sep 2024 - Feb 2025 (5 months)

Analyzed mathematical datasets and created structured training inputs to improve model reasoning accuracy. Developed and validated solution sets across algebra, calculus, probability, and statistics.

Mathematics Data Analysis Problem Solving Model Evaluation

Budget Analyst

ACSA, University of Victoria

Jan 2022 - Jan 2025 (3 years)

Conducted detailed budget analysis and projections using Excel and R for 15+ events annually. Built and maintained budget models for real-time tracking of expenses and revenue, and delivered reports to inform leadership decisions.

Excel R Budget Analysis Financial Reporting Data Modeling